The last year has proved to be challenging to business owners across the nation. Companies have had to think outside the box to get their products into the hands of consumers. Restaurant owners have relied on takeout services to remain up and running. Curbside pickup continues to be a popular option for many business owners.
People like the convenience of driving up to your doorstep without getting out of the car. It’s also an encouraging option for everyone who has challenges with mobility. Giving your customers easier access can increase your profits. Whether you own a pharmacy, a grocery store, or a diner, try three things to pump up your curbside pickup appeal to draw customers to your business.
Shout Your Curbside Services to the Rooftops
People need to know that curbside delivery is an option at your business. You can purchase colorful flags or signs displayed on your building, a post, or by the roadside. If you have an electronic sign outside your business, make sure your delivery options are included. Don’t forget to publicize your pickup services on social media and your website.
If you have an email subscription list, send out a group mailing to all your loyal customers. Remember to give your customers choices when it comes to ordering your products. They should be able to pick up the phone to talk to someone or complete an online order. Try your online ordering platform yourself. If it isn’t simple to navigate, enlist the aid of experts to improve it.
Your main goal is to streamline the process for your customers. You want them to receive what you have to offer as easily as possible.
Dress Up Your Exterior
Step outside and look at the exterior of your building. Your property should look inviting. Hire a lawn service to keep the grounds in tiptop shape. Add flowers for a splash of color. Fresh paint can do wonders. Strings of lights can make your place sparkle. Bring in a crew to spruce up your parking lot striping Fort Worth TX to ensure everyone knows where to go. It will also make your premises look more polished.
Do everything possible to draw customers your way. You also need to designate an area where pickup customers will wait for their orders. You can have a drive-thru window, parking spots close to the door, or an area along the curb with a highly visible sign. Take the guesswork out of pickup services.
Make Communication a Priority
Your customers want to feel connected. Your staff should be warm and welcoming when talking to customers on the phone or in person. Give your most personable team members the task of taking phone calls and carrying out orders to curb. When it comes to phone services, you should have several lines, so customers don’t get a busy signal every time they call.
Create a system that announces the arrival of your customers for pickup. They can either call or send a text. If you quote a time for a delivery to be ready, strive to stick to it. Your staff members should be dressed in a uniform that includes the name of your business. Choose something colorful and eye-catching.
As your delivery crew steps outside, they’ll provide you with more advertising in action. Include an online rating system for your delivery services that follow each order. Welcome testimonials. Glowing feedback from a positive experience can bring more orders your way.
Building up your curbside pickup services can increase sales in ways you never imagined. People love anything that will make their lives easier. A click of a button and a stop at the curb saves them time. They can order from the comfort of home when they are at work or on the go. They have the reassurance that their order will be waiting for them when they need it.
There’s no need for the hassle of searching the store’s aisles or standing around inside a restaurant. Think of yourself as a valet. You are bringing your services to your customers instead of the other way around. Treat them well, and they’ll be back. They might even bring their friends along for the ride.
