If you are looking forward to starting a business, one of the best bets you can have is through a great online presence. This is one reason why businesses must look for a website that can make their dream come true. Just the following stat will make you go for a web designer. 92% of small business owners believe that having a website is the most effective way to attract their target audience. Surely nothing can beat this stat.
The majority of us think that startups are a good place to work where everyone comes in casual attire and even the CEO sits right beside you. But there is more to a startup than this environment and this is all about success. After investing so much no one will want to taste failure but this happens and very regularly too.
Businesses trying to operate in the UAE, and specifically Dubai, must have some experience. With startups, this is not possible and that’s why they have to be extra vigilant about anything they are doing. Web design must always be on top of the mind for any young entrepreneur looking to make it big amongst Fortune 500 companies and established businesses.
Let me give you an idea as to how startups can work perfectly and what is the importance of website design for them to make a mark.
1. A Novel Design
Most of my readers will find this as a cliche but it is not. My readers would ask what a novel is and how to achieve such a design. Believe me, if you put your effort into making a design work, then the chances of becoming a success story will be doomed. Never think about just going for a marketing plan so that you will start working in your company. Without an impeccable design, layout, and theme of a website, no one is going to check out a website in detail.
To give your startup good credibility, a leading design firm can do the trick for you. But don’t go for the most expensive one as a reputed and cheap web design agency in Dubai can also work for you. Everything from the colors and elements to the basic theme of your website, everything must be thought of and a professional designer will help you out in this.
2. A Clear Call-To-Action (CTA)
Startups don’t have much time that they can give themselves to make their website’s message get across to their target audience. A CTA can make things easy for them so that they can offer their services to their potential customers. Startups can’t assume that the visitors on their website will be knowledgeable enough so that they know about a product or service. It is always the website that must guide them, and her CTA is one of the best factors that can drive sales.
If you are promoting a product like a tech gadget, you can’t simply start with the phrase “Click Here.” Virtually every site will offer you the same face so that is where you have to be a little different. Try to use words that can evoke emotions so that a user will act upon them instantly without thinking much. This is what can give your audience every opportunity to make quick decisions. Never give it to your audience to think about your product letter after signing off from your website. Let me tell you why you can’t take a chance here.
This will never work as the visitor on your website will go on to visit many more websites and will probably not select your product. Your CTA should be such that it can make the visitor jump with joy as he would think that he has finally found the product and the company he was looking for.
3. Optimize the Content and Use with Relevance
After everything you have done, you have to persuade your target audience of the product from your web. This is the hardest part as you have to put your words smartly to make it happen. But first, you have to optimize the content on Google so that it can work in your favor. When anyone searches for keywords or phrases related to your product, Google tries to answer as precisely as possible and if you are content optimized, then your website will not level to the search results.
This isn’t because of the proper use of keywords and links so that a user can find your website through Google. Think about the terms that a layman mainly uses such a product and then optimize your content accordingly. Only this can make you to the top of searches so that your hard work will not go in vain.
The Relevance Factor
But before that, the content needs to be in relevance with the product. It is always possible to hire a good content writer to provide you excellent content. Never assume that just because of the design your entire website will be lapped up by the visitors. Just go through the website of your top competitors and you will notice that the content will be top-notch and molded according to the requirements of the target audience.
You must have heard that “Content is King” works for you if you can produce engaging content. You need to create content that reflects your brand and convey your message without any ambiguity. The context is important so that you are right on your website for your product. All stats and facts and figures must be following the featured product or service. Any abstract notions or beating about the bush will result in making your website boring and unprofessional.
Giving yourself every chance to make you and for you is one aspect for startups that can bring evidence for them in a quick time.
Final Word
More than 80% of the startup fail to materialize within the first three years of their Inception. This is a very grim figure for most budding entrepreneurs, but it also gives an important lesson; you need to give your hundred percent for a startup for making things work for you. Through applying the above-mentioned aspects of web design, I am sure that most of my readers would be able to get good results.
If you think that you can add something valuable to this blog or want to ask a question, you are more than welcome. For any feedback too, please use the comments section below.
