Sydney joins most major cities in Australia in taking advantage of the growing popularity of eCommerce in the country. According to the latest reports from Australia Post, the capital city of New South Wales recorded an above-average spending growth in online shops in April 2020. It could be attributed to the need to comply with the city’s restrictions to curb the spread of Covid-19.
While online businesses are booming in the city, business owners understand the need to intensify their strategies to be on top of the search engine rankings. They invest in SEO Sydney services Australia to help them achieve their objectives. To help them further boost Australia’s Google ranking, they must ask their SEO experts to incorporate these smart strategies.
Tip #1: Post Content Update REGULARLY
Microsoft co-founder and American business mogul Bill Gates declared that “Content is King” in an essay that he wrote in 1996. Almost three decades after, Gates’ declaration remains significant in today’s landscape.
Content is still a major factor in website rankings nowadays. However, business owners must ensure that their experts from SEO Sydney services Australia must only provide high-quality, relevant, and descriptive content on the website. Publishing rubbish and irrelevant content will only do more harm than good. It may lead to penalties from Google and other search engines.
Why this is necessary:
More searchers will find the website using the keywords naturally incorporated in the content if businesses post more high-quality and relevant information online. It will prompt Google to recognise the site and boost it on top of the rankings.
How to make it work:
Allocate some time to make updates on the website weekly. Ask the SEO expert to work on new and powerful content that every target audience will find valuable. It is also best to share the content on various social media sites to reach more audiences.
Tip #2: Develop Google My Business Listing
If the local Sydney business also has a physical location aside from its online shop, it would be best to instruct the SEO professional to build a Google My Business listing. It will allow the website to feature a prominent map and other important contact details that searchers will find on the right side of the search results pages.
Why this is necessary:
Google My Business, formerly known as Google Places, is highly necessary to help the business get geo-targeted. The Google page will immediately show up as soon as an online user searches for the business name or uses keywords describing the industry or profession.
How to make it work:
Creating a Google My Business listing requires simple steps. The SEO expert must go to Google My Business to make an account. It is also best to add plenty of photos and relevant business images to boost the customer experience.
Tip #3: Create And Use Efficient Social Media Campaign
SEO experts understand that social media pages can offer high-quality backlinks to their client’s website. It will ultimately boost the site’s search engine rankings. Because of this, industry leaders strongly recommend creating and maintaining social media pages relevant to the business.
Why this is necessary:
Google recognises websites that have active social media accounts. The search engine particularly looks into those with the active following and regular interaction with their users.
How to make it work:
Businesses can create various social media accounts for their company. They can utilise the Facebook Business page to disseminate information about the company’s developments on Facebook. They may also release updates on Twitter or Linkedin for new offers and promotions.
However, they must also remember to include a link back to the main website for better SEO strategies.
Tip #4: Collect Customer Testimonials And Present It On Third-Party Feedback Pages
It is highly ideal to utilise the services of third-party review sites for better SEO value. It can also help enhance business verification. Most prospective customers will want to check if the business is reliable and worthy of their trust. One of the best steps to check the site’s reliability is by looking for verified feedback online.
Why this is necessary:
If the business is credible and real, it must have valid testimonials to prove it. The business owners can make these testimonials visible in public by asking their SEO specialists to post them on third-party review websites.
How to make it work:
Businesses may ask their former clients to provide feedback about their services. Then they must set up social media links like TrueLocal listing, Facebook Business Page, or Google My Business listing with the reviews posted on it. They can also add feedback on their websites.
Business owners in Sydney know the importance of efficient SEO strategies to help boost their sales online. With the help of these strategies, they can significantly enhance their current SEO practices and reach the top of Australia’s Google rankings in the long run.
