Marketers at any level have challenges generating traffic to their business and generating leads. Although the goals of all marketing campaigns are the same, the resources available for marketers keep changing. Innovative marketing strategies also keep changing, rendering some useless and others more useful. As a marketer, you have to stay in touch with the current and future marketing trends. See some effective marketing strategies below.
1. Email Marketing
Email marketing is one of the longest-running marketing strategies. It has a high return on investment, more than social media and paid search. A few years back, there were speculations that email marketing was dead, but the strategy keeps getting better each day. Good email marketing is more than sending a few messages. It involves segmentation of the email lists to ensure that each email sent goes to a targeted group.
Sending targeted emails gives you high open rates, a high number of unique opens, lower cases of abuse reports, more clicks, and lower unsubscribe rates. Email automation and the use of professional tools, such as MailChimp will help marketers send the messages better. B2Bs can benefit from a tool, such as Hubspot, which targets them.
2. Thought Leadership
Creating content and using it to market your business works in several fields. To use this strategy, you need to offer expert opinions on issues that relate to your B2B field. You can use the strategy to reach power brokers within the businesses you target. According to Penry Price, Vice President of LinkedIn Marketing Solutions, about 58 percent of key decision makers in different industries spend up to four hours every week reading thought leadership content.
While most buyers subscribe to thought leadership content, brands are yet to embrace it fully as a marketing strategy. Through well-curated content, brands can establish themselves as authorities in the industry.
3. Whiteboard Animation
Whiteboard animation is a visual marketing strategy. It seeks to pass a message to potential businesses through animated images, texts, symbols, and pictures. There are several advantages to using whiteboard animations with the main advantage being that most people learn visually. Many people can process information if it comes in the form of an image instead of just words on a page. The animations inject fun into a rather bland marketing strategy so that the masses can consume your content even when they are not in a good mood.
Whiteboard animation UK places the audience into learning mode, thanks to the fact that people associate whiteboards with colleges. By combining words, storytelling, pictures, and animation, whiteboards can stimulate the mind to make a message stick.
4. Marketing Automation
There are so many activities that B2Bs can automate. Businesses looking to perform tasks more efficiently and lower their expenditure on salaries can automate several marketing tasks. Repetitive tasks, such as email marketing and social media posting are the easiest to automate. To start, you need to remove clutter so that your marketing automation is cost-effective and efficient.
With automation, you can create personalized customer experiences. Several marketers use automation to ensure they make their customers’ experiences more personal. If you combine this with A/B testing and customer journey mapping, you will create a customized experience for your customers. Addressing customers with their first names or even sending them birthday emails is a great way to customize their experiences.
5. Paid Marketing
Google, Facebook, and other paid media platforms set the trends that marketers follow. Whether you choose social or search paid media, you are sure that your ads will be placed in front of interested parties. Ads on Google get about two-thirds of all clicks when customers want to buy an item. YouTube also gets a lot of clicks, so having your ads there can be a great option for your B2B.
Today, there are billions of people on social media – Backlinko estimates the figure to be about 4.48 billion. Marketers can target this audience through paid ads. If a marketer does a paid ads campaign well, they can garner a huge social following to a point that they no longer need the paid ads or they become influencers.
Conclusion
One marketing strategy is never enough. Your B2B company needs to implement all these strategies and more simultaneously. After implementation, you need to track the performance of each of the strategies to know what is working and what needs to be dropped.
