TikTok is an interesting social media site to explore your talents among a large user base with your entertaining and engaging content. TikTok has grown as a famous application with more than 800 million active users monthly in a very short period. On average, each person spends 52 minutes on TikTok to make their mind free from stress. Due to the involvement of audiences, many brands and businesses start to invest in TikTok with their marketing plans. Using their creative skills, they can drive more traffic to their website and bring out the popularity of their brand.When TikTok was introduced, it was famous only for lip-syncing videos, but now it has become a platform to buy new products. Brands use this opportunity to grow their sales and increase traffic to their website by creating TikTok accounts. TikTok has suddenly grown as an attractive platform for people aged 25-34, helping brands and businesses to reach more customers with strong purchases.
If you are new to TikTok marketing, then here are the seven best tips to improve your sales with more traffic on TikTok.
1. Provide Website Link On Bio
The super valuable resource to make your brand known to many people is providing a link on other sites. TikTok gives you this opportunity on your bio, which is the starting point for your audiences to view your product. Every person, before following you, first visits your profile. So providing a link on your bio will help to drive more traffic to your website and may result in an increase in sales conversion.
The option to include a link on your TikTok profile will appear in only a few accounts. If you are lucky, you may find it or follow the below simple steps to include a link.
- Go to your TikTok profile and click the three dots available at the top right corner.
- Choose the “Join TikTok Tester” from the available options.
- Then appears a new window for signing in with your email.
- Once completing the sign-in process, you will receive an update on your TikTok profile with the option to include a link.
2. Increase Your Engagement
TikTok is a platform full of videos where you can find places to promote your content on your feed to get more engagement. With your creative and unique content, grow your engagement rate by getting more TikTok hearts for your video. Interacting with your audience through comments will create brand trust and connect you with your followers. The comments, the likes you gain, and the share count will increase your engagement rate and bring popularity to your brand.
Use the trending songs in your content to engage your audience. Instead of just copying the songs and content, use your creativity to give something new using popular songs and relate the content with your brand. Knowing your brand among many people will drive more sales and grow your business.
3. Join And Create Challenges
An excellent way to create brand awareness for your business is by running challenges or participating in other challenges. Grow your popularity with your creative challenge and generate new leads to your product. If your target audiences are young, there is no doubt about getting your brand popular among a large user base. Get to know your potential followers by running challenges.
Know the trending challenges by regularly watching the “For You” page, where you will find new challenges to participate. Join the challenge once you find a trending video by clicking on it. After gaining some popularity among followers, you can create your own challenge and make your audiences participate in it.
4. Invest On Ads
Adding extra value to your business, TikTok has introduced the ads feature to target your audiences based on location, age, interest, and gender. A great way to increase traffic to your website or to your TikTom account is by running ads for a certain period. Running ads is just an investment to gain more leads and get a hike in sales conversion.
TikTok gives space to add a CTA button on your video to drive traffic where you want your audiences to land. Encourage your audiences to click the shop now button or visit your website or download your app by providing attractive captions while publishing videos. There is no doubt that your brand will get a higher reach with the help of TikTok ads. It just remains an investment for you to grow your business in an engaging way.
5. Partner With Influencers
The awareness about your brand will increase among your followers and new audiences by joining hands with influencers. Influencers are ordinary people on Instagram with loyal followings. Before approaching an influencer, know whether they have the same as your target audience to get potential customers easily to your brand. Then contact the right ambassador to achieve your goal. When they start to publish content about your brand, your business’s reach will be higher than the previous stages.
From a recent report, with influencer marketing techniques, brands achieved 11% of ROI than other marketing channels. If you require more leads, then approach the micro-influencers to achieve it. Though they have fewer followers compared to macro-influencers, micro ones have engaging audiences where you will find a chance to purchase your product.
6. Come Up With Live
Perform live videos on TikTok to show your online presence and also improve your engagement rate. If your follower’s count is more than 1000, then you can use TikTok Live to gain the potential for your business. Connect your audiences directly by going live and build authenticity for your brand by maintaining good relationships. The live videos on TikTok improve your discoverability with your engaging content because it appears on the top of the feed.
Go live on TikTok by clicking the “+” icon and swipe for the live tab. After that, you can enter a title about your video and can perform live. You can use the idea of showing your products visually and explaining your product features in detail to create brand awareness of your product and increase sales at a higher rate.
7. Choose Good Time To Post
The audiences on TikTok will not be active at all times. So, analyze the active time of your audiences from the post you published earlier. Also, notice your competitor’s TikTok account and grab the information about their posting time, content ideas, etc., to gain more engagement. After all this analysis, prepare content showing your talent and post it at the particular time when your audiences are active. It drives more users to your page or visits your website to know about your product in detail if your content is engaging.
The audiences will react to your posts faster than posting on regular time and increase your engagement rate fastly. After some studies, the best time to post on TikTok is between 6 AM to 10 AM and 7 PM to 11 PM.
Wrapping Up:
TikTok is a place filled with engaging people and can grow your business with entertaining content. It gives space to drive massive traffic to your website and gain potential customers to your product. Increase your revenue by running ads feature on TikTok and make your brand known among more people by creating awareness.
Author Bio:
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.
