Each year unique web design trends are introduced which provide a roadmap to designers when it comes to creating striking and effective websites. With the introduction of unique web design platforms, it has now become really simple to create captivating websites that can attract a wide range of visitors.
Designers are constantly experimenting with innovative ideas to create irresistible as well as highly functional websites, that can take your business to new heights. A lot of the design trends that you have witnessed in 2017, will continue in 2018 because they are really bringing a world of difference in the way websites are designed.
So, if you are running a business and want to redesign it. Here are some interesting web design trends that you must consider to amp up its visual appeal.
1. Use of Stunning Colors
Colors play a crucial role in improving the visual appeal of any website, so designers are making consistent efforts to use bright and bold hues to take their attractiveness to a next level. In fact, this trend was the talk of the town in 2017, and it will continue to remain popular among designers even this year. Web designers are exploring new tools like Khroma for using colors in the best way possible. A website that is designed with stunning colors helps in improving user experience tremendously.
2. Web Animation
Designers are making use of animation like anything for improving the attractiveness of the websites and for making them even more functional. When it comes to understanding complex ideas and interfaces, nothing can prove to be more important than animation. In fact, the use of animation is the best way to engage visitors while providing them the necessary information. Animation help in strengthening the personality of your brand which proves to be very helpful for you in the long run.
Whether you talk about animated logos or animated GIFs, they play a unique role in strengthening your brand.
3. Innovative Typography
The use of creative typography is increasing day by day because it livens up the design of your website to a great extent. Designers are choosing unique typefaces to improve the visual appeal of websites. And in 2018, it is believed that serif and sans-serif fonts will be used exclusively by them to provide the users with unique experience.
In addition to that, designers are also using custom fonts to give better aesthetic effect to websites. Another important trend that is used in this context is typography cutouts, which is nothing but a technique of using a block of unique color over an image. A block of color can be used both over a still image and a moving image to draw the attention of the users.
4. Use of New Design Tools
Using cutting-edge design tools is very important for creating striking websites, perhaps that’s the reason designers are embracing all the latest tools and techniques to create unique designs.
Whether you talk about Axure, Marvel, Figma, InVision, or Adobe XD, you must use their tools and features to build interesting and irresistible websites.
5. Interesting Illustrations
In the year 2017, designers used illustrations extensively in web design, and they will continue to do the same even in 2018 when it comes to building highly captivating and engaging websites. Using illustrations is the most effective way to add personality to your website and to stand out in the market. You can represent information effectively with the help of playful illustrations.
6. Use of Artificial Intelligence
The use of artificial intelligence is also increasing extensively in web design industry. Designers are focusing on conversational interface, which is nothing but a hybrid UI that offers a unique experience to users by interacting with them. Conversational interfaces help in enhancing user attention, which eventually proves to very helpful for the growth of any business.
7. Asymmetrical Design
Another interesting web design trend that will be used exclusively by designers is asymmetrical design. Yes, asymmetric layouts can easily ginger up the look and feel of your website.
8. Mobile Responsive Design
The demand for mobile responsive design is also increasing extensively across the world, so designers will continue to stick to this trend. Considering the fact that, most of the people consume internet 24/7 through their mobile phones, it’s important for businesses to have mobile responsive websites.
In addition to that, flat designs, data storytelling and the use of VR are other interesting web design trends that will be seen exclusively this year.
