Beauty and technology are working simultaneously to survive in today’s cutthroat competition. Modern gadgets in the beauty sector had already found a niche segment in the market before covid 19 situations. However, due to corona lockdown at home, tech products of beauty found a wide area of consumers demanding the same. People are finding ways to reduce human contact and thereby reduce the spread of coronavirus. Almost all sectors’ general working systems were crashed in covid 19 pandemics; on the other hand tech beauty sector is enjoying a boom.
Digital technology has uplifted the beauty sector to unbelievable heights. The Gen Z population is leading at the global level, and they are the real influencers of the market. Gen Z is born and brought up with digital surroundings, so they are demanding home-use beauty devices which make their skincare more comfortable than ever. Demand for beauty devices is growing fast in western countries, but due to the corona epidemic, the need is tending to grow worldwide.
Beauty Device Market
Market demand for beauty devices is high in the west, while in developing countries of Asia; It tends to grow in upcoming years. According to the market forecast for 2020 to 2030, Market share for beauty and technology will experience a boom at global level. Digitalisation and urbanisation will majorly help developing countries’ markets grow at expected pace. Covid 19 situations will impact positively to the market share of beauty devices. In post covid conditions, people will already be used to such modern devices; and thus, its demand will probably become stagnant in the near future.
At-Home Skin Care Devices
Traditional ways of skincare require a lot of effort, time, and resources to maintain the skin’s health. Modern technology improved the methods of skincare and introduced devices that help to enhance beauty at home. The earlier hair removal process was painful and messy. But ipl hair removal devices made the process pain-free. The laser light fixed in the device penetrates the skin to a certain extent and removes all unwanted hair on the skin without any pain. Myths of using laser devices must be ignored. The laser radiation emerging from beauty devices is set to a proper limit which is bearable by humans. There are minor chances of skin burn. Using beauty devices with the prescribed precautions will save you from any harm.
Skin tightening rollers are available, which tightens your skin cells and removes premature aging effects from the skin. It rejuvenates the skin cells and gives smooth impacts to the face. Acne-prone skin types must try LED light therapy at home; it stops the breakouts and kills bacteria growing acne pores.
Skin Problems Treatment
Treatments such as Laser Genesis were used to cure skin issues. It is a long-term process; numerous sessions are required for getting powerful results. In the Corona era, nobody wants to risk their lives and step out for such treatments. Therefore, beauty devices played a crucial role in times of the covid 19 pandemics. Blemishes, acne, pimples, whiteheads, blackheads, acne scars, etc., Can be removed by beauty devices. Skin problems can be treated very easily at home by consistent use of skincare devices.
Types Of Technology Used In Beauty Devices
Laser radiation is a well-known technology used in skincare devices. No matter which skin type you possess, you can take LED light therapy; there are different light colors available to different skin types. Apart from this, there are few technologies used in devices that help to fix skin issues. Radiofrequency energy, micro-needling, nano-iconic, electroporation, and vibration are different types of technology used to nourish the skin. Derma rolling is a DIY idea of facial treatment at home. It uses the micro-needling technique to treat acne-prone skin. Skin rejuvenation techniques like tempsure include use of radio frequency energy to repair the damaged skin cells.
The Only Suppressor Of Beauty Devices
Pricing is the only factor that is restraining the spread of beauty devices in the market at large. Such appliances come under the category of premium goods, luxurious goods, and their pricing structure is set accordingly. Making such products reach ordinary people is a big question yet to solve by big companies. The cost of beauty devices is expensive because of technical resource usage in the product. Presently, Only a niche segment of the consumer market is covered by beauty companies. If they want to cover a vast market share, they need to overlook pricing factors and develop strategic solutions for the same.
Conclusion
By following the modern trends of beauty, we are making our lives more straightforward than ever. Who doesn’t wish to live a hassle-free life? Beauty technology has been proved to be the best combination for serving us comfort. Depicting your better self on social media is very easy; skin filters work exceptionally to hide skin issues. But in real lives skin devices work real smartly to give us younger-looking skin.
Before using any skincare device, consulting a dermatologist is a wise decision. We all have different skin types, some have oil, dry or combination of both. Skin sensitivity is different in all of us, if anyone’s skin is more sensible accidental scars may be caused while using beauty devices. To avoid such risks, dermatologist guidance is required, who can guide you on which type of products you should use and how frequently you can use such products for acquiring powerful results.
