Business Requires a Growth Mindset, Why?

Hard work must be put into the business. Hard work can reap rewards provided the owner doesn’t fall into the trap of stagnating. Businesses do need to grow in order to succeed. Growth doesn’t necessarily mean a little pizza shop owner must craft plans to become the next franchise kingpin. The owner can simply look to increase sales by incremental percentages each year. No matter what the desired goal is, a strong growth mindset must guide decisions.

 

Growth mindsets might assist the generation of profits. Profits keep a business solvent and an owner happy with his/her endeavor. These and other reasons prove why a growth mindset plays a critical role in any enterprise’s success potential.

 

Accepting the Challenge of Risk

 

No guarantees exist when hoping to grow a business. The mindset required to embrace growth also embraces a certain level of acceptable risk. Again, stagnation remains an enemy to growth potential. Risk can be defined as the investment of time and money without any promise of a financially-positive return. A willingness to accept risk requires confidence. The ability to make snap decisions and necessary changes also factor into addressing risk. Risk isn’t easy to deal with, and those with the right mindset and attitude may be better primed to deal with it.

 

Expand the Mindset to Subordinates

 

The entrepreneur in charge cannot be alone with his/her growth mindset. All the people involved with the business should be thinking about growth as well. Employees might not automatically maintain a growth mindset because they don’t own the business. How could they think about growing a business when their responsibilities focus on administrative tasks? Lack of an ownership stake leads to a different outlook on the business. Therefore, the actual owner must be tasked with imparting a growth mindset to his/her employees. Putting effort into training employees or signing them up for webinars might help such a cause.

 

Costs associated with educating employees may prove worthwhile expenditures. Once the employees understand the focus of a growth mindset, they will hopefully be on the same page as the owners. As a result, all parties can work towards helping the business grow.

 

Start at the Top

 

Before the employees can understand a growth approach to running a brick-and-mortar or digital business, the owners must embody a clear understanding. “Understanding” means more than coming up with generic opinions about the necessity to grow. Definitive goals must be devised in order to follow through with any plans.

 

In the beginning, everything should start with a vision. What are the plans for the company in the coming year and/or the next five years? If those running the business aren’t sure, then employees won’t be able to follow suit. Define a vision in a detailed manner. The next step becomes crafting the course of action to implement the vision.

 

Implement the Strategy

 

Coming up with a vision and carefully planning things both help immensely. However, thinking about growth is not the same thing as effectively implementing growth plans. Without implementation, nothing associated with the business can change. The strategy can be rolled out incrementally. The key point here is the strategy must move forward. Otherwise, the growth mindset never translates into action that helps the company.

 

Rushing to implement a strategy, however, can undermine things. Rushing equates with sloppiness. Little impedes growth more than a sloppily executed plan. Carefully devise the steps in the plan and then launch the steps. Make revisions to steps when necessary. Just don’t procrastinate too much or else a growth mindset never becomes a realized growth strategy.

 

And you want the growth strategy to be fully realized. Businesses and business owners that don’t maximize growth reflect wasted potential. Dedicated entrepreneurs won’t allow this to happen at all.

 

Craig Middleton

Craig has worked in health, real estate, and HR businesses for most of his professional career. He graduated at UC Berkeley with a bachelor's degree in Marketing.

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