The time when product packaging was only meant for containing the products, and labeling only meant to mention the name of the product, is long gone.
This change in market has led to the change in basic purpose of the packaging, and now luxury rigid boxes are used by brands to package their products. These unique & luxury packaging boxes also serve as marketing tools and their distinct designs help to lure in more customers.
Since, we need to make our box’s design as unique as possible. So designers are required to be creative and think on their toes. Therefore, these designers are always looking for unique packaging design and labeling tips to improve their luxury boxes.
Here are some of the most creative designing and popular labeling tips, to help you improve your customized rigid boxes.
Creative Labeling & Packaging Designs for Luxury Rigid Boxes
1. Making the packaging multipurpose
It is considered a good practice by top brands to design their packaging to serve more than one purposes. They design these luxury boxes to be remembered even after they have been used by the customers.
For instance, most top brands these days now add addition little inexpensive gifts that comes free with the product, this becomes a good practice to make your boxes memorable, while it also turns them into mystery gift boxes.
2. Make the Packaging Product Friendly
Luxury packaging is meant to be unique, not only to the brand, but to the product as well. So, it should be designed, while keeping the product’s shape and details in mind, to make it product friendly and related to it. If the product and the custom packaging are not related to each other, it could affect the sales of the brand.
For example, now a days most liquid or semi-liquid products come in upside-down bottles, which makes it easier for users to get them out. This shows a friendly relation between both the packaging and the products.
3. Making Exclusive Special Editions of Packaging
Making special and limited edition packaging in accordance with any upcoming event can help boost the sales and make your packaging the most distinct one in the market. This helps with sentimental customers as they want that limited edition packaging, this impulsive buying is considered a jackpot for the sellers.
For example, making your customized luxury packaging related to any upcoming sports event can help make your design unique while also promoting your brand.
4. Thinking outside the Box
Almost every industry has some unwritten conventional rules, which are followed blindly. For example:
- Shoes must be packaged in square cardboard boxes.
- Toothpaste must come in a tube.
If you can come up with a design that is just as useful, if not more convenient, than it is a considered a good practice to break these rules in the right way.
5. Keeping the Packaging Simple, Hence Hassle-Free
Since, designers are being creative with wholesale luxury rigid boxes, it is considered a good practice to follow the minimalist approach, it is said that ‘less is more’, which a good tip to avoid unnecessary is overloading.
You can do this by keeping the packaging design sleek, while also printing only the required information, and avoiding any unnecessary details.
6. Keeping Up with the Market Trends
This is the age of social media and there are lots of trend that come and go every day, but there are those trends that create a hype and stay in demand for a long time. So it is important to stay updated with the market and use those trends in your customized unique boxes, to increase your sales.
7. Designing User Empathetic Packaging
It is important to keep the needs and demands of users in mind, while designing any kind of packaging for your brand. Think from a consumer’s perspective and design the packaging that might benefit the users.
For example, designing re-sealable luxury boxes for edibles could prove to be a plus point in boosting your product sales.
8. Including Some Banter in Your Packaging
It is not necessary for your labeling to be straight, you can use humor and jokes to your advantage. This can help you develop a friendly relation with your customers making them comfortable with your brand. And this can definitely prove to be beneficial for your sales.
9. Using Vibrant and Appropriate Color Scheme for Your Packaging
Colors are the packaging are the most important part of your design. So you should be very careful with your colors, and pick the ones that are related to or can complement the packaging, and help it stand out more. It should be bright and vibrant to lure in potential customers.
Your color scheme should be distinct enough to let your customers identify your product with just a glance at the luxury packaging.
So these are some creative design and labeling techniques that you can apply to improve your luxury rigid boxes, and make them unique from the market.
