Serums are one of the most mysterious and misunderstood product categories of the skincare world, mostly because they’re so powerful and, well, expensive. The hefty price tag can be super off-putting, especially when you don’t actually know the benefits of the product that you’re buying! Now, in order to find the right serum to invest in, there are a couple of things to keep in mind and to educate yourself on before you click that add to cart button. As with most skincare, the very best way to go about it is to purchase products that are tailored to your skin type. A few categories and their perfect serum partner are…
Dry Skin
Dry skin needs some serious TLC, and serums are the perfect, sumptuous product to layer on for an extra kick of glow. Look for a moisturizing serum to enhance your moisturizer and penetrate deeper into your skin. Search for nurturing oils such as rosehip, argan or jojoba mixed with powerful ingredients such as hyaluronic acid, aloe vera, and vitamin E.
Oily Skin
For skin types that are prone to excess oil production, you’ll need a water-based serum to balance your skin and manage your sebum levels. A lot of people don’t think that their oily skin needs a serum, but you’re actually missing out by not investing in a quality serum to harmonize your skin! The best serums for oily faces will have vitamin B3 (or niacinamide) or vitamin C. These both help to brighten, refresh and decrease the level of sebum production in your skin.
Sensitive Skin
Sensitive skin is a difficult one to manage, so the right products are absolutely essential to ensure that all remains balanced and calm. The best thing about serums is that they have the right active ingredients in them without being overly heavy or thick, meaning they won’t suffocate your skin and make your sensitivity worse. Search for something with repairing vitamin B5 in it to nurture and rebalance your skin, without weighing it down. Sumptuous oils like chamomile and camelina will help to feed your skin properly.
Acne-Prone Skin
Acne-prone skin is a tricky one, but the right serum can heal your blemishes and keep potential future breakouts at bay! These can penetrate into your skin, clearing future breakouts and helping to break down acne scarring through encouraging cell renewal and exfoliation. Look for salicylic acid, alpha- hydroxy acid (AHA), zinc, citric acid and calming ingredients such as tea tree or green tea for fresh, clearer skin.
Combination Skin
Combination skin can either benefit from using multiple serums or just one product that is incredibly balanced. Look for a serum with a combination of hyaluronic acid, vitamin C, salicylic acid, glycolic acid, vitamin B5, vitamin B3, and vitamin E. These will all operate in harmony to smooth, brighten, renew and rehydrate your skin, leaving you with an even tone that’s free from breakouts and dry patches. If you really suffer from extreme combination skin, you might want to use both a dry skin serum and an acne-fighting product to keep the balance.
Dull Or Damaged Skin
Dull or damaged skin simply needs a little renewal and your serum is the perfect place to get it! Look for serums with ingredients such as retinoid, salicylic acid, essential oils, fatty acids, and noni extract.
Serums are a real essential for your skincare cupboard, as long as you find the right one for your skin type! Get exploring face serums, just be sure to always take a good look at the ingredients list to make the very best decision for you.