Often business owners do not want to delve into the promotion process, but investing in SEO services in Australia, only want to get superior results. This approach not only limits the client of a digital marketing agency but can cause many unpleasant issues that hinder the brand growth. If you struggle to gain the desired traffic or you are not satisfied with the project ROI, you need to be aware of the obstacles that prevent optimization.
some of the obstacles that prevent optimization
You set unrealistic time frames for reaching success
SEO optimization is a lengthy multi-level process. Dependable experts will warn you about the fact that you will receive lots of conversions and high-quality organic traffic only after 4-6 months after the campaign has started. If the experts lure you with attractive prices and the quick hit in the Google top positions, it is an alarming sign of dishonesty and incompetence.
You ignore local SEO
Sydney brands and companies that operate locally and are tied to geographic location must allocate budget for local promotion to enhance the positive reputation in the digital space via a more centered campaign.
Analytics matters
Site analytics data helps you understand how successful your tactic is, which elements work for your success and which only create a ballast you need to get rid of. This gives you a brief idea of how you should plan your business strategies on a Qualitative vs quantitative scale.
By skipping this critical step, you are missing opportunities to boost your rankings.
You haven’t set specific goals
Lack of a clear and measurable goal is a big mistake. Without defining your strivings, experts won’t be able to ensure superior SEO techniques. The examples of correct promotion objectives:
- in three months, the site should be in the TOP-10 for a specific query;
- the share of search traffic should go up (give exact numbers, e.g. from 20% to 60%;
- a landing page that advertises a new product of your brand must get to the first page in a month.
Based on them, it is easier to build an SEO promotion plan and overcome competitors.
Technical SEO aspects that lead to optimization failure
You are focused on the keywords more than on content.
Texts that are oversaturated with keywords and don’t contain answers to the client issues are doomed to fail. Moreover, it has a very bad effect on the user experience. Your articles have to be useful, relevant, and unique. Avoid copycatting your opponents.
Your web pages are too slow
Google uses page speed as a ranking factor. But what is more important, no user will wait until the page will display and leave without even reaching CTA, so you may forget about good conversion.
Poor website architecture
A well-built structure is pivotal. An illogical architecture prevents both users and search engines from interacting with the site. It is better to use a page builder like Elementor Pro to design your business website with eye-catching features for a better user experience.
As a result, the bounce rate grows and search engine crawlers cannot fully index the website.
What to do if you have poor SEO optimization
Identifying the causes of poor SEO rankings, eliminating errors, and improving your campaign is of high importance. And while the main mistakes are related directly to technical aspects and inadequate prioritization, the biggest source of your problems may be the agency you are currently working with. You need a specialist who will guide you, support your business thriving, spot mistakes and offer you an efficient plan to liquidate them. Consider partnering with the LuxSite team of proficient and passionate experts if you want to attain new clients through superb optimization.
