Investing in e-commerce can therefore be an important addition to your sources of income. The strength of e-commerce is its convenience, because customers can experience your business no matter where they are, as long as they have an Internet connection. As more Canadians turn to online shopping, you can expand your customer base by offering them promotional code or tredz discount code and reach consumers who browse the web.

First and foremost, you need to lay the groundwork and prepare for launching your ecommerce. The best way to start selling online is to develop a plan, much like a general business plan , but with an e-commerce focus. It doesn’t have to be complex. However, this plan should outline the essentials for your online business to run smoothly.

Determine your main clientele:

Now that you’ve decided to do business online, it can be tempting to design your website and list all of your products or services there. However, running an online business takes a lot of planning, so don’t rush into building your virtual storefront until you’ve determined your primary customer base.

You have to know the people who want to purchase your products or services or those who need them. Your main customers will most likely be those who are already shopping in your physical store. By relying on these people to build your customer profile, you can use your resources to effectively design a website that will meet the needs of your target audience.

To build a profile of your customer base, start by looking at relevant demographics. Consumers who regularly visit your business often have similar characteristics, which can help you refine your website flow. Knowing their average age and gender is a good first step, but doing more research will help you stand out from the competition. Examine their buying trends, shopping habits and preferences to get a complete picture of your customer base.

Leverage your existing resources to learn more about your customers. First, report your customers and inventory through your point of sale (POS) system. The PAYD Pro Plus solution has customer and inventory functions. They allow you to collect data relating to the purchases and behavior of your customers in order to better serve them. This data will allow you, among other things, to know the purchasing trends as well as to discover your products which sell the best.

Choose the products you want to sell online

Now that you’ve determined your primary customer base, it’s time to think about what products you want to sell online. Be strategic in the selection of your products in order to attract your target customers. Defining your niche is essential to the profitability of an ecommerce. . Otherwise, you’ll just add hundreds of irrelevant products!

If you sell a wide variety of products in-store, we suggest that you sell only your best-selling products online. Take your past sales and inventory reports into account when deciding which products to sell online. We also recommend that you review comments about your business in Google, social media, emails, or direct messages to find out what people are saying about your products.

You can also decide to send a survey to your customers to get their feedback. This survey doesn’t have to be complicated – you can just use social media to find out what your customers think. If your customers are on Instagram, consider running a survey or quiz in your Instagram Stories. The information gathered will help you determine the first products to sell to test your website.

Create an online presence for your business

Selling online is not necessarily difficult. There are simple functions that allow you to tailor your website to your branding image.  Once you are done preparing to launch your online business, think about the structure of your small business website. Consider using Bookmark , a small business website designer. In addition to hosting your website and providing you with personalized domain names, Bookmark creates a high-quality website that reflects your business personality at an affordable price. Using its artificial intelligence-assisted design (AiDA) tool, Bookmark can create a fully functional website in just a few minutes. All you have to do is enter your company name and industry, no programming or drawing required.