Pay Per Clicks or PPC as it is known in short is an important marketing strategy that is to be implemented for online businesses to succeed. In order to perform well with PPC, it is necessary to know the basics to do away with complications involved.
Know the basics of PPC marketing
- Keyword strategy: It is possible to fill up the volumes with just about everything written pertaining to keyword strategy. However, there are paid search accounts which come with hundreds of keywords to be used. There is no need for having variations in hundreds on the main keywords. Rather, it will be essential to focus on the one which matters. What the target audience is eager to know and the information that they are searching for, are two aspects which should be followed to guide initial keyword selection. It is wiser to err towards defining the keywords too broadly or too narrowly. If extremely narrowed, then some traction can be broadened out. But if it is too broad, then there are high chances of fewer returns on the profits. Keywords are to be negated like crazy, if the campaign goes live. Depending upon the volume, it might mean negating every few minutes, hourly or daily.
- Conversions: Some accounts might lack in conversion tracking, which can get technical. It is generally ignored by paid search novices. However, as part of PPC strategy, conversions are obviously important. Therefore, this particular aspect should not be left ignored. Since it is part of PPC strategy, it is essential to find out if the paid search methods have been working and providing results or not? Otherwise, there is no use implementing it. Part of the equation is to know cost for each conversion breakeven point. It is to be found out if $10 conversion is fine or not. Then what about $100 or $25? Since $10 is the breakeven point and the payment made is $20, it becomes crucial to rethink the strategy. Besides identifying the breakeven point, some thought is also to be given to the post and pre-click strategy. New AdWords users often tend to focus upon thrill of clicks and miss out on what is to take place after (for instance, landing pages) and before (keywords, offers and ad copy).
- Trifecta of Landing Pages, Ad Copy and Keywords: When discussing about landing pages, a properly run PPC account is likely to have ad copy, landing pages and keywords which will work synchronously. For instance, if any fine arts program master is being advertised in writing, then firstly, there is to be a keyword, relevant to MFA within the written program. Next, an ad copy which is accurate and describes compellingly the program will be required. Then is required a landing page, focusing singularly upon the program. Everything needs to be relevant and work together. Only then the desired results can be derived.
The reputed ppc management services India will keep in mind the above aspects and other advanced techniques when preparing PPC strategies for their clients’ business.
