Artificial intelligence is undoubtedly impacting the digital marketing space. It’s also creating new and unexpected ventures in the world of marketing. In fact, marketers are wondering how AI will affect their career as well. The rise of AI-enabled devices and applications brings a sense of uncertainty for careers of digital marketers. That has left marketers concerned about the security of their jobs. There is a likelihood of machines and robots replacing marketers in the future. However, marketers should rest assured that AI isn’t so cruel to completely replace them. Instead of viewing AI as a market disruptor, digital marketers should think of it as a way to improve and transform their work. It will amplify the capabilities of digital marketers and create new opportunities for the marketing community. Marketers can only secure value in the midst of the AI boom by staying ahead and advancing their marketing skills. However, digital marketing professionals will need to understand how AI impact their role to thrive in the midst of the AI boom.
Data-Driven Insights
Marketers use data to gain insight into the needs and desires of customers and target audience. With AI technologies, it’s easier for marketers to analyze massive streams of data. In the past, it was impossible for marketers to sort through all the massive data streams available. However, it’s easier to analyze data efficiently with AI. Digital enterprises need marketing professionals who can embrace AI technology and use data to draw actionable insights to thrive in the ever-evolving IT marketplace. It’s up to marketers to incorporate their marketing skills and knowledge to get value out of AI technologies. The combination of human elements and AI technologies open the door for a more in-depth understanding of market trends.
Enhanced Personalization
Personalization is critical in today’s customer centric-world. It helps build genuine, long-term connections with the target audience. Marketers are using AI technology to send the right message to audiences at the right time. AI can track patterns that no human can and process data faster. As such, marketers can send direct texts to customers to enhance personalization. Marketers can either use social media or website to build long-term relationships and to improve customer experience. However, machines and robots lack creativity and emotional intelligence inherent in humans. As such, marketers still need to use their creative skills to craft personalized messages that can connect the brand to customers.
Improved Sales Support
Marketers utilize AI technologies to support the sales team in closing deals. Marketers can use it for improving the capabilities of marketers at the top of the sales funnel. AI helps marketers generate more quality leads, which the sales team can use to close more deals and generate more revenue. Sales teams often find it difficult to enhance the sales journey and keep up with customer demands. However, marketers can work with sales reps to keep potential customers engaged. Sales teams can use AI technologies to gain insights into customer demands and enhanced marketing automation. That way, it’s easier to enhance customer experience through personalized content and messages.
Top-Notch Strategic Planning
Marketers can use AI tools to automate, monitor, and organize data and tasks. Sales teams no longer spend much time on tedious, mundane tasks like before. Instead, that valuable time can be shifted to more strategic and creative planning. That allows the marketing team to focus on digital growth and creation of edge-cutting strategies. Over time, the demand for marketers with the capability to execute strategic planning has risen. Today’s organizations are looking for marketers who can support brand’s goals and implement scalable growth strategies. Marketers who can encompass both cognitive intelligence and emotional intelligence will succeed in crafting strategic plans. AI technology has immense potential that can open up many sales opportunities. AI helps eliminate time-consuming tasks to increase processes efficiency. That creates more room for marketers to focus on creativity and aspects that robots can’t tackle.
