With the changing properties and needs of customers, it becomes essential for businesses to opt for digital transformation. It helps them change the way they treat employees, customers and work to achieve business goals. If a company doesn’t transfer its business strategy with the changing trend, they have to struggle to sustain itself in various conflicting situations.
Everest Group report shows that more than 73% of enterprises fail in creating business value from digital transformation efforts. At the same time, around 78% of businesses failed to meet their targeted objectives. However, only 22% succeed in achieving their targeted business goals. The statistics were not to make you fear. It’s just to make you understand how significant is digital transformation for your delivery business.
Modern technology and digital shift helps delivery businesses to feel the loopholes in their business strategy and develop a new one that allows them to achieve success in no time. But before digging more into why digital transformation is essential for your delivery business, let’s have a quick look over what is digital transformation?
What is Digital Transformation?
Digital transformation is the integration of modern technologies in all areas of a business. It helps you create a new operation process and improve it and deliver more value to customers. It depicts a beneficial shift to agile and intelligent ways of doing business, powered by the latest technologies like big data analytics, artificial intelligence (AI), and many more.
Businesses’ efforts to opt for digital transformation have primarily started. Companies’ are digging deeper and broader to achieve their targeted goals. Statista report shows that digitally transformed companies accounted for 13.5 trillion U.S. dollars in 2018 of the global nominal GDP, while they are forecast to account for around 53.3 trillion U.S. dollars in 2023. More than 50% of the overall nominal GDP is measured in digital supremacy in the global economy.
Top Reasons Why Digital Transformation is Essential for Your Delivery Businesses
Delivery businesses need to evolve their business operation and strategy to address the changing business landscape. Initially, business vendors are investing in IT, helping them to meet the growing demand efficiently. Delivery businesses need to focus on digital transportation as it allows them to ensure continuous improvement for their business. However, it’s also defined as accelerating business competencies, models, activities, processes, etc. It also helps delivery brands leverage opportunities of digital technologies and experiences their impact in a prioritized way.
IDC research shows that two-thirds of the CEOs of 2,000 Global companies are focusing on shifting from traditional to digital strategies to improve the customer experience. Around 34% of businesses believe that they will opt for digital transformation within 12 months or less. Global Datasphere is predicted to increase from 33 Zettabytes in 2018 to 175 Zettabytes by the end of 2025.
Digital transformation is not about modern innovations and their disruption. But it’s all about how modern technology is adopted and used by delivery businesses. Digital transformation is driven by numerous factors, including customer behavior, demand, technology innovation, environmental factors, and much more. Keep on reading ahead to know why digital transportation is a must for your delivery business.
Helps In Improving Employees Efficiency & Productivity
Employee engagement is one of the hot topics these days. Businesses are looking for new ways to enhance their employees’ productivity and make their employees more effective in their initial role. Digital transformation provides various opportunities to businesses by enabling them to automate most of their business operations efficiently.
Improves Customer Experience
The worldwide spending on digital transformation has reached around 1.3 trillion U.S. dollars. It has experienced 10.4% year-on-year, a compromised yet strong growth. It helps businesses enhance their customer experience and overall business efficiency, which has become prior to COVID 19 outspread.
Today customers want that delivery brands must uniquely treat them, know their purchase history and personal preferences. Accenture report shows that more than 75% of customers are more likely to purchase from brands that:
- Recognizes their name,
- Knows the purchase history,
- Recommends products based on past purchases,
- The best part is they are happy for brands to use their data.
Seamless Multi-channel Experience
Modern technology has empowered customers to get what they want, how they want, and when they want. Around 52% of all customers expect a customer service response within one hour. They expect the same response on weekdays as well. The need for instant gratification has seized delivery businesses to remain accessible.
Customers these days want everything in real-time; this is why businesses need to take their business online. Building an online ordering system for business helps delivery businesses to offer quick access to customers. They can offer personalized and immediate service to customers with a win out in the long run.
Today’s consumers are not tied to an individual channel; they can browse online. Customers can share feedback through apps and ask questions to the support team on social networks. All these interactions enable you to create a single digital profile every time your customer interacts with your delivery brand.
Strengthen Business Partnerships
Customers’ demand is increasing, and so is the competition. It’s become vital for businesses to manage and strengthen their partnership with other firms. And digital transformation can help you with the same process; you can utilize the eSignature system; you enable a streamlined workflow that is accurate, transparent, and timely. It helps to bridge the gap of modern technology and enhance employees’ productivity and effectiveness to a great extent.
Conclusion
In today’s fast-moving and socially connected world, delivery brands are forced to opt for a digital transformation for their brand. It offers them an opportunity to engage more customers and deliver their customers the best experience regardless of place and channel.
Digital transformation is a universal term that covers the most array of elements. It helps define how delivery businesses address customers’ requirements, interact with customers, operate modern tools, manage employee interactions, and much more. Hence it becomes essential for companies to consider digital transformation for their business, ensuring their business survival in a competitive market.
