It may surprise you how much your product packaging can make a difference to your sales. Whether you package things for deliveries or to put on on store shelves, people will be affected by their first impression. Your packaging will be the first thing that they see as they browse in a store or when they receive their item in the mail. In the first instance, you need to tempt them to buy. However, in the second, they may have already made a purchase, but you need to convince them to do it again. There are several ways you can improve your product packaging to impress customers. Look ones below for some ideas.
Keep It Simple
Don’t underestimate the power of keeping your product packaging simple but effective. A lot of people are tempted to try and do a lot of things at once. However, they then end up with something that’s too busy and doesn’t have a focal point. Some of the most successful brands have packaging with plain backgrounds and a distinctive logo. For example, take Innocent Smoothies or even Coca-Cola. Both of these brands have a recognizable logo. They place it front and center of their drinks bottles. Choosing a simple and efficient design is the best way to go if you want people to notice your brand among others.
Make It Eco-friendly
More and more consumers want to know that the companies they buy from are making efforts to be green. One of the ways that you can make sure you’re helping the environment is by making your packaging more sustainable. Using the right materials is one step toward achieving this. For example, the use of recyclable plastics will be looked upon more favorably. If you use plastic that isn’t widely recycled it will go in the trash. When packaging deliveries you can use recycled cardboard. Some brands even use packaging that can be turned into something. For example, you could have a cardboard package that can be folded into a coat hanger.
Add a Personal Touch
When you package deliveries to mail to your customers, you can add a personal touch. Doing so helps to give your brand a personality and show that there is humanity behind the company. A lot of people running smaller businesses put their own packaging together. All you need are cardboard templates with Glue Dots and dispensers. You could have a design printed on the outside. And inside you could have the products wrapped or include a handwritten note.
Reducing Packaging
Another way you can change your packaging for the better is to have less of it. Not only is it more eco-friendly, but it will save you money. Does a multi-pack of chips need to have a lot of air in the top, or could it be half the size? Does a product need to have an extra piece of cardboard around it or can it stand on its own?
Changing your product packaging for sale and delivery could make a difference to your sales and finances. Have a look at yours to see how you could make some adjustments.
