The Covid-19 pandemic has forced most businesses to operate online to some extent. Today, new and upcoming businesses have to have an online presence. This is a very important aspect that determines the success of the business. It is an even more crucial component for those entrepreneurs who are trying to branch out into the business world. That said, here are some things you can do to increase your online marketing presence through SEO.
Optimizing Your Website Using Keywords
First, identify the keyword you want to use. It can be a word or a sentence. However, make sure it is something that someone would type on search engines when looking for a product or service that is similar to yours. Next, write an article and naturally include the keyword you identified within it. Remember, the article serves two purposes. First, it helps optimize your website. Second, there is some good content included that helps solve a specific problem that your potential customer faces. If you’re offering your product or service on a physical location, make use of sitemaps to increase your business presence. These things and others will allow you to increase your online presence. At times, they may look overwhelming but in reality it’s not that much of work. Still, if you seem confused, you may better hire a professional SEO service company who can do this job for you.
Create a Mobile-Friendly Website
Statista’s analytics show that over 3.50 billion people in the world today have smartphones. Statista estimates that over 5 billion people will have smartphones by 2022. This goes to show you the importance of making your website mobile-friendly. The implication is that mobile searches are set to increase. Companies like Google are already following this trend closely. Today, mobile-friendliness is one of the factors they consider to rank a website.
Good thing is that you can check if you have a mobile-friendly website. Go to your back-office account and key in the admin credentials. Next, look for the preview website option and preview as mobile. After this, you can tweak some of the pages and images to make the website visually attractive for your potential customers. Plan a virtual meetup to discuss SEO and other related ideas.
Create a Social Media Page
You cannot stress enough the importance of having a social media page. This page serves as a platform to engage with your client base. You can post about some discounts, address some fears, and even chat with your clients. Also, because of rampant fraudulent activities, it is important to have an official social media page. You can use this page to reach a wider audience. For example, you can use Facebook’s sponsored post to reach a wider audience of people who haven’t heard about your company. If you are on a tight budget, encourage your employees to share the content of your company on their social media pages to extend the reach. There is always time for this sort of thing to happen.
It is not an easy task to build a rich social media presence. Because of stiff competition, companies can no longer get away with marketing strategies that other companies have used countless times. These methods will help you significantly improve your online presence.
