In SMS advertising, involvement and customer response are very important. The recipient’s response shows their interest in your product and services. Call to action methods are integrated into the SMS advertising campaigns to gain more customer interest.
What is a call to action or CTA?
SMS advertising is one of the effective ways of targeting the audience and increasing the number of sales. One must not be direct to sell their products to the recipients. That’s where a call to action comes where certain words become a part of the SMS content. These words compel the recipients to look at the details of the SMS.
The call to action keywords must be attractive and compelling. Your words in the SMS must make the recipient take certain actions. Some of the most common calls to action keywords are as follows.
- Download now
- Click the link for more updates
- Learn more
- Visit us
- Contact us
- Get more updates
- Reply to this message
- Buy now
- Hurry up now
The call-to-action keywords have a higher probability of getting the recipient’s attention. Every day new and attractive call to action keywords become a part of SMS campaigns.
Keep reading the article below to get familiar with some of the top call to action methods that are a game-changer for your business.
Top 7 strategies for an effective call to action
Businesses opt for methods that will increase their sales and help in gaining more customer trust. To compete with the competitors, one must know the new trends that are making their way in the market. Choose the methods that will drive your audience to take certain actions in response to your message.
Below are some strategies that will help get familiar with an effective call to action strategy and the common responses.
1). Use inspiring words
It is important to use words in your SMS that inspire the audience or the recipient. Your comments are the reason that will make the recipient respond. To encourage the recipients, one must be creative to address the recipients. Do not use the standard or traditional set of words to target the clients. Use your humor and effective words to target them.
Knowing all the creative ideas is impossible for businesses with their busy schedules, so they avail people’s services outside their business circle. To save time, most organizations and companies employ SMS advertising UAE located companies to target the audience.
2). Give examples
In your SMS content, you must include examples to help the recipient take action. For example, when a sender sends an SMS alert asking the recipient to reply, they must send a sample on how to write the reply and the message’s format.
3). Provide offers and discounts
If you want your recipients to respond more frequently, then you must bribe them. One of the most effective ways is sending them messages that include the words like “limited offers available,” “reply to the message and get discounts,” and much more.
4). Provide links
Add your website links at the end of the message asking the recipient to visit the website and get more information on the product. You don’t need to provide your website’s link for businesses that do not have a website that can give a link that shows their store or company’s location. Urge the recipient to visit you and get to know more.
5). Make urgent situations
Make urgent situations that will force the recipient to respond as early as possible. Use keywords such as call us before we close the deal, limited time offer; the offer expires at midnight, etc. It will help you get quick reactions from the recipients in no time.
6). Make the recipient curious
Do not provide every information to the recipient end the message to make the recipient curious to know the details. In your SMS content, add the terms like we have something exciting for you this time, bring something you have never seen, etc. In your SMS marketing, such words make the recipient do deep research and ask for more details by sending a response message or visiting the website.
7). Short and precise alerts
Do not send long paragraphs and details to the recipient. Sending long paragraphs will make the recipient lose interest in reading the message. Keep your statements concise and short, and create suspense in the recipient’s mind. For people, it becomes impossible to convey their message completely and also be precise. If you are facing the same issue, you can hire SMS advertising companies in the UAE to include the best actions words in your SMS campaign.
Why is there a need for a call to action?
No business or the service provider should directly ask people they are targeting to buy your product or services. Some indirect methods and strategies help sell the products without letting them know that you are approaching them to make sales only. Call to action in SMS campaign is one way you can include customer consent in understanding the product or service details.
