Designing a logo is the first probable step in building your brand. It requires innovative thought and the deft use of colours, calligraphy, typefaces, and design. Since it plays a key role in making your brand memorable to your target audience, it should be done by experts, preferably of a professional logo design company in India. With their long experience and expertise, the professionals can create a distinct logo that’ll instantly draw people’s attention.
According to the professionals, the use of colours in a logo has a crucial role in making a logo catchy and impactful. Each colour can highlight a specific attribute of your brand and should be chosen with due care.
Cognitive researchers mention that the human brain cells analyse and process colours from every little part of the logo design. And neuroscientists point out that human mind interprets the connecting line between two specific colours to imagine probable neighbouring colour. Another important study depicts that the human brain can process warm logo colour more easily than the cool shades. This is an important factor to bear in mind while designing a logo.
An extensive idea of the colour cycle is crucial before you set out to design a logo. It will help you to understand how two colours can be juxtaposed to evoke a certain emotion in the viewers’ mind.
The infographic explains the symbolism behind each colour. Take a quick look at it to find a suitable colour for your logo. Remember, the use of colour must sync with the message and nature of your brand. For example, red can trigger the emotions of excitement, strength, warmth, and energy; blue may evoke the feelings of reliability, communication, security, and depth; creativity, vibrancy, confidence, and friendliness are usually associated with yellow, green symbolizes restoration, environmental awareness, health, and balance. Other than these, orange denotes the feelings of brightness, comfort, and abundance; violet stirs the emotions of authenticity, quality, and luxury; black is the colour of security, sophistication, and luxury; and last but not the least, white evokes the feelings of purity, simplicity, innocence, clarity, and sophistication.
A wrong choice of colour can leave your target audience confused and your brand hit the wrong lane. So, it is suggested that you know how to make a logo for your company or entrust the work to a professional logo design company. View the infographic for a comprehensive idea about which colour to choose for your logo.
How to Use Colours in Logo Design?
Role of colours in logo design
- Create a strong visual perception
- Evoke appropriate audience reactions
- Depict scenarios fittingly
Red
- Stimulating, exciting, expanding and powerful
- Depicts designs showing passion or power
- Minimal use to draw attention to critical elements
Orange
- Vibrant, energetic, inviting, and friendly
- Des*cts designs showing energy and movement
- May suit a non-corporate brand as considered light and fun
Green
- Reluatlon. heath, growth, and Life
- Depicts attributes Ilke prosperity, freshness, and hope
- Easyontheeyesand synonymous with health
Blue
- Trust, dependability, security, and serenity.
- Deplcts attributes Ilke calm, strength, and wisdom
- Widely used to show the colour of reason
Black
- Sophistication, power, elegance, and authority
- A powerful colour showing energy, power, and luxury
- Suited for businesses Ilke fashion
Source: https://www.webguru-india.com/blog/how-to-use-colours-in-logo-design-an-infographic/
