Travelers make countless decisions before they choose the perfect destination. After researching hotel prices and flight times, travelers have enough information to make a decision. Then travelers narrow down the prospects based on value, how easy it is to book reservations, and other factors. All of these times in a traveler’s journey are referred to by Google as micro-moments. Discover how to uses these micro-moments to improve travel SEO and attract travelers who become loyal customers.
Dreaming a Little Dream
Recreational travel is based on a dream. Often travelers spend hours on their laptops and mobile devices dreaming about a getaway. They explore various destinations as well as price and booking options. Most of this is accomplished in less than a minute, which gives travel businesses little time to make a memorable impression. Travel brands should be in the moment during predictable micro-bursts to turn dreamers into booking travelers. Use compelling descriptions, colorful images, and personal stories to share what happens in various destinations. Travelers will want to have these exciting experiences.
The Desire for a Great Escape
Daily life is hectic and people want a break. During these moments, they dream about traveling to a faraway place. Do they want to bask on a sandy beach or unwind in a charming cottage by a mountainside lake? Their desire for a great escape makes them open to all types of ideas for a fantastic vacation. This is one of the best micro-moments for travel marketers to make a lasting impression on travelers that makes them want to learn more.
Turn Dreams Into Reality
After a traveler dreams about perfect vacations, they usually decide to book one. During these micro-moments, travelers are searching for viable ways to make their dreams a reality. At this point, consumers are reading hotel reviews, checking flight schedules, comparing prices, and considering the activities they will enjoy during the trip. Travel SEO efforts during these micro-moments should focus on local searches, such as “hotels in Chicago.”
Let’s Get Going
Once the research is completed, travelers are eager to book their excursion. Usually they go to a laptop or desktop to book travel arrangements, rather than using mobile devices. Getting the best price is crucial during the booking micro-moments. Effective travel SEO efforts during this phase focuses on keywords used to search for prices and schedules at the chosen destination.
Ready for Adventure
Once the trip is booked, travelers start to imagine all the activities available at the destination. Now that the travel dream is real, they want to make the most of their stay by engaging in activities they might no do anywhere else. Savvy travel brands use these adventure-inspired micro-moments to share hyperlocal content, such as city tours, local festivals, neighborhood events, and the hottest restaurants in town.
All of these travel micro-moments are opportunities for travel marketers to brand businesses and connect with customers. Providing travelers what they want during every stage of the journey encourage them to book a trip. Exceeding their expectations and staying connected after the trip ends are ways to bring travelers back for more.
