Regardless of how well any businesses are run, there’s one place that even the best business minds tend to trip up on. Branding. Of course, all companies know the importance of a recognizable logo and clear brand identity. But a lot of them tend to be unsure of exactly where to go next and how to implement that brand. When it comes to doing this, it can be summed up in one sentence; Your business is your brand. That’s the long and short of it. If you plan on running a successful business, then you have to think carefully about implementing the brand into every aspect of it. You can’t just create a logo and then expect that to do all the legwork for you. With that in mind, here are some ways in which you should be integrating your brand into your business that you might not have previously thought of.
Embrace social media
Social media is an undeniable part of any business at this point. Choosing to ignore it is setting your business up to be at a disadvantage. There are new social media profiles created every second, and with that kind of potential audience, you can’t afford to ignore it. Not only is social media a great way to create content for your customers, but it’s also a fantastic way to make the branding of your business even more ubiquitous. The key to branding is exposure if your brand isn’t getting out there, then it won’t matter how good it is. Social media offers huge amounts of free exposure for your brand which is absolutely invaluable.
Don’t ignore the details
As the old saying goes, it’s the little things that really count. And nowhere is this truer than with your branding. Make sure that all your employee’s emails contain a signature featuring your brand. By the same token, it’s worth getting custom letterheads made so that any mail you send to clients or customers is correctly branded. Don’t expect your employees to understand the importance of branding out of nowhere either. Provide training and help them understand what they need to be doing to support the company in that way. By focussing on these little details, you’ll be able to use your branding far more effectively across the board. You need to think about the best possible methods for how to use your branding. Things like the benefits of rebranding vs brand refresh. Luckily there are always companies out there who can help you figure out the finer details of your business’s brand and make the whole process a lot easier for you.
Dress for success
This is a phrase that is used all the time in the world of business. It’s a useful piece of advice. That said, it tends to be exclusively used to encourage people to smarten up to be taken seriously in the world of business. This is, of course, important but it’s far from the end of the story. If you have a business with a public face, one with retail or customer service elements, then consider integrating your branding into your clothing. Employees can become extremely recognisable when they have a consistent uniform. This is especially true when that uniform is aligned with your company’s brand. Use the company logo and colours in the clothing. It creates brand identification and a sense of unity among employees.
The reality of your business’s brand is that there are so many different factors that go into making it successful. The key is to be able to balance all of these things as much as possible. That’s not always easier, but it is most certainly worth the effort.
