If you have an e-commerce store and want to boost your revenue, you should go for e-Commerce Marketing automation. It allows you to cross-sell and up-sell your products by keeping active buyers and clients engaged. E-commerce SEO is one very important factor that helps drive sales. Ecommerce SEO for small businesses has proven to generate traffic and boost sales.
There are many different ways to leverage e-commerce marketing and we will dive deep to get insights into how one can utilize e-commerce marketing automation to increase sales conversion. There are various ways one can automate our e-commerce marketing a few of them are:
Obtain Sales Revenue with Deserted Cart Automation and Emails
The research-proven fact is that more than 75% of buyers leave their online shopping carts. In any e-commerce store, abandoned carts signify that four out of every five buyers forsake without shopping. And it means loss of sales and revenue.
Thanks to e-commerce marketing automation, that dropped cart will allow the e-store to reach out to buyers who abandoned their carts via automated emails. These reminders prompt the buyers about that dropped cart and bring customers back to the e-store. Most of the time, the prompt leads to sales conversion that is the ultimate goal of any e-commerce marketing.
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E-stores can add special offers and discounts to the email marketing automation to make them more loyal customers.
A few efficient tips for abandoned cart emails that convert shoppers into buyers
- Always craft a well-defined and catchy subject line.
- Within the email, the subject should deliver a vivid call-to-action description. Avoid friction words like Buy It or Pay for It. Keep all the calls out gentle and polite.
- This tip is a bit bizarre, but show-off your abandoned cart products within the email subject.
- Add reviews of other buyers about your business or dropped cart products. It is buyer’s psychology that he attracts towards high review products.
- Optimize your e-commerce marketing automation for cell phones and other handy devices like tablets, etc.
Use Market Segmentation to Get More Sales
Market segmentation is the backbone of e-commerce marketing, and it is significant in e-marketing automation as well. Market segmentation is classifying the contacts based on their buying behaviors and actions they took on the e-store.
Due to this sorting, businesses get more sales and revenue as they show buyers products of their interest that ultimately attract the customers. Generally, segmentation based on anything, but a few key factors are:
- What is the average purchase value of buyers?
- Location of buyers.
- How many times do buyers check out their carts?
- Type of items they have ordered most.
- Types of items buyers searched most.
- Do buyers abandon their carts mostly?
- Buying frequency of the visitors.
- Frequent visitors or visits sometimes.
- Is the buyer a loyal customer?
- How do buyers interact with e-commerce marketing? Like do they fill out forms or take part in polls.
There may be several other factors that can utilize for segmentation. But above are the most common ones.
Win Deals to keep buyers coming back
Win deals are target specific email campaigns that generate automated and personalized emails to attract lost customers. The peculiar content and design of Win deals try to get back the lost buyers. Win Deals emails are known as re-engagement campaigns. Therefore, design win deals carefully and make compelling content as it will capture back the lost shoppers.
When you automate win deals Digital Marketing Agency in Noida, it will add value and saves your precious time as well. Therefore, automation in e-commerce marketing is a hassle-free solution to many issues.
Give Loyal Customers Rewards, Discounts, And Special Offers
Research on buyer behaviors proves that the most effective and efficient way to keep loyal customers is to reward them for their loyalty. After segmentation, you know about buying patterns of loyal customers and how they interact with your e-store. Therefore, it is the ideal time to craft some loyalty gifts, special discounts, and offers.
Some tips for crafting a worthy loyal reward campaign includes:
- Offer buyers free shipping on a certain amount of purchase.
- Offer handsome discounts on several products.
- Offer buyers loyalty cards with special discounts.
- Offer small complimentary gifts.
You can design some more exciting things for loyal customers. An efficient effort on e-commerce marketing automation will give you an increased boost in sales.
Conduct Automated Cross-Sell and Upsell Emails to Your Loyal Customers
The best things about e-commerce marketing automation are up-selling and cross-selling. There is a slight distinction between up-sell and cross-sell. When an e-store sells additional or similar products to the current buyer, it is known as cross-selling. The selling of more expensive items to the existing buyers is known as up-selling.
Both up-sell and cross-sell boost sales, so design efficient and effective automated email campaigns to get the high revenue.
E-Commerce marketing automation is indeed an ideal practice to boost sales conversion rates. Therefore, invest some time to design automation for e-store marketing and get maximum sales.
