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While you have set up your law firm to help people in your community deal with legal conflicts, you must still treat your firm like any other business. This means creating a consistent marketing strategy that will help you build up a positive brand image among those in need of the types of services you offer. Even though you aren’t a marketing professional, there are many things you can do to grow your firm’s commercial reach.
Start With Your Website
You should begin with creating a fully interactive website that your clients and potential clients will find easy to use. This involves using menus and other apps that will allow site visitors to contact you, set or reschedule consultations, and pay their bills. Your site should also contain a blog. A law firm marketing company can help you create a blog that’s SEO-friendly to ensure your site will be visible in top results for relevant searches. In general, each blog post should use a keyword phrase that appears in the blog title, one subheading, and in the first 100 words of text. You should also use alternate keyword phrases, authoritative links, and meta descriptions on images to maximize your site’s visibility. Following good SEO practices will help search engine crawlers recognize your site as a trustworthy authority, and that will lead them to rank your pages higher in relevant search results.
Establish a Social Media Presence
As you start marketing your law firm, you should create accounts on multiple social media accounts. The account for each of these sites should look similar to one another. You should use the same profile image, include the same logo design or slogan, and provide as much of the same contact information as possible. Your username on each site should be the same as well. As you begin posting links to your blogs and creating other unique social media posts, pay attention to the level of interaction you get on each site. This will help you determine which sites are providing you the best ROI on the time you invest in your social media marketing strategy. You can stop using the accounts on social media sites that aren’t generating as much interaction.
Take Advantage of Live Video Feeds
Video has become a highly effective marketing tool in recent years, and the live video feed is one of the most efficient uses of this medium. Most social media sites now offer the option of going live with a video feed that can be seen by your followers and anyone else who comes across the public posts on your page. You can use live video feeds to help your followers become more familiar with you and your staff as you discuss legal concepts that are related to the types of law you practice. This will help you create engaging content as you build a positive image for your law firm.
Create an App
In order to rank high in search results, your website should be mobile-friendly. Additionally, a successful law firm marketing strategy should involve creating a mobile app that your clients and potential clients can download. Simply having your app on smartphones creates a digital billboard that people will see each time they scroll through their phone’s apps. Your app should provide all of the services that users can find on your full size website, and it should interact with the phone’s GPS, text messaging, and other services to make it as useful as possible. Since most people use the internet on their phones, creating an app and a mobile-friendly website will ensure clients can interact with your office whenever they need your services.
Extend Your Reach With Guest Appearances
Finally, you can extend your reach further and grow your law firm’s visibility by appearing as a guest in multiple mediums. First, try to connect with other law firms and suggest writing guest posts for each other’s blogs. This will allow each of you to grow your audience. You can contact multiple law firms in this way to create a guest blog tour. Other places to seek out guest appearances include YouTube channels and podcasts that discuss legal issues. As you appear on more podcasts and video feeds, you’ll become more familiar with users and grow awareness around your law firm.
Conclusion
The key to any marketing strategy is consistency, so it’s a good idea to set aside some time each day to market your firm. As you create a marketing theme and repeat it in multiple marketing formats, consumers will begin to associate your firm with the messages in your marketing materials. This will help you build and grow a strong, positive brand image for your firm.
