One of the time-tested SEO best practices is to make and publish guest posts on various targeted blogs. For this text, allow us to specialise in a selected target market, that of small business enterprises.
Why target small business?
These days, more and more people get laid-off due the bad economic standing of pandemic-hit countries. Question is, where are they going next when the economy has turned bad? They create a little commercial enterprise.
With social distancing as part the new normal, many startup businesses like better to transact online. This apparent trend signals a move towards a more digital marketing approach.
According to digital transformation expert Homer Nievera, who is predicated within the Philippines, because the Covid 19 has no particular preferences on people it infects, the result is that of making a new era of digital entrepreneurs. Probably not by choice, these new entrepreneurs are igniting the business landscape to maneuver faster in implementing digital transformation across operations, sales, marketing, and human capital.
Content Marketing and therefore the Power of Guest Posts
For many years, content marketing has centered on the importance of getting guest posts as a part of SEO strategy. this is often said to possess been triggered by the Gates digital marketing mantra that “Content is King.”
As blogs enable brands to speak on to their customers, guest posts (or guest blogging) amplifies that communication by sharing your content with other audiences. In fact, research shows that “94% of individuals who share posts do so because they think it’d be helpful to others.” This creates a particular degree of credibility to your content during a way that’s recognized by search engines like Google.
Guest posting on certain blogs allows placement and recognition of multiple authors. Studies show that 62.96% of individuals perceive blogs with multiple authors to be more credible. This in fact rubs off on your brand.
Therefore, guest posting creates brand awareness and showcases your credibility and professional bearing as a business. This eventually contributes to raised online presence and funnels traffic to your website, where those visitors are often converted to leads, sales, and an ever-improving bottom-line.
Thus, blogging enables brands to speak on to their customers while guest posting amplifies that communication by sharing your content with other audiences.
How to Get Your Guest Posts Noticed and Placed
Words of caution: generally, the upper the domain authority, the more rigorous the editorial screening process. Just an equivalent, you would like to try to to this stuff to urge you guest posts noticed by the editor, and eventually have them posted –
1) Research blogs or sites that are popular among contributors
This may seem hard to try initially if you’re just starting to do guest posting. you only got to start somewhere like going by topic and search on Google. Sometimes, by typing within the right keywords, you’d get an inventory. Otherwise, attend Reddit or Quora and other forums to urge suggestions.
2) Make an inventory of topics you would like to write down about and search the highest blogs for such topics
This looks like a logical approach. Listing all the possible topics allows you some flexibility in going around your target blogs and see if they fit.
3) Check the blogs’ guidelines in guest post submission
There are indeed guidelines posted especially within the top sites with high domain authority (or DA) that guest posters can follow. Others have how for guest posters to register and just submit their articles.
4) Pitch your topics
Pitching your topics would be easy if you already made an inventory. Usually, emailing the editor or the designated contact will do the trick. There are some ways to convince them to require you in. But the simplest thing to try to send a straight-forward email with the topics you’ve got listed. Others go as far as pitching a finished writing. this is often also good because it cuts approval time.
Where to put Guest Posts
Many marketers will say that the more guest posts you place, the higher for your brand. this might be true in how but the important strategy there’s WHERE to put them!
A lot of metrics will surface because the basis for guest post placement, counting on who says it, aside from that of Google.
The default principle of placing your guest posts is thru high traffic sites. This, however, not holds because the naked truth as more and more search engines highlight relevancy of content to the location, blog and audience.
In the context of small business enterprises, guest posts should particularly target an equivalent quite audience. they’ll be similarly small business owners or customers of small enterprises. Thus, to eliminate guesswork, many experts suggest placing your guest posts in sites that rank high in DA – or domain authority – or on sites with respectable PA (or page authority).
The atomic number is really a website Authority of 20 and above. Posts are going to be more searchable if the blog or website wherein the guest post is placed ranks a minimum of 20 points on the MOZ domain authority scale. Google recognizes a much bigger searchable score for people who rank above 70 DA, but it’s not that easy to urge your content placed there thanks to competition, and yes, the value of placement.
Google states that it penalizes an internet site that does paid guest posting. But enforcing this one may be a challenge. In fact, this “rule” has been in effect for several years now and still, proof of paid posts are hard to return by. On a practical note, Google makes money from advertising that’s placed on top-ranking sites. If content strategies make sites rank high, does one think Google will interfere? That’s an issue that appeals to business sense.
Top 10 High DA Sites for Guest Posts for Small Business
1) Forbes
DA: 96
Topics: Business, Investing, Technology
2) Business Insider
DA: 95
Topics: Business, Media, Technology
3) Survey Monkey Blog
DA: 94
Topics: Market Research, Public Opinion, Small Business
4) Entrepreneur
DA: 93
Topics: Business, Entrepreneurship
5) Harvard Business Review
DA: 93
Topics: Business Managment, Innovation, Leadership
6) Fast Company
DA: 92
Topics: Business, Technology, Innovation
7) Hubspot
DA: 90
Topics: Marketing, Sales
8) VentureBeat
DA: 90
Topics: Business, Technology, Entrepreneurship
9) Seeking Alpha
DA: 87
Topics: Markets, Investment
10) Kissmetrics
DA: 85
Topics: Customer Service, Marketing, Analytics
Top 10 Mid-Range DA Sites for Guest Posts for Small Business Enterprises
1) E Secret
DA: 40
Topics: Business, Business Ideas, Entrepreneurship
2) A Better Lemonade Stand
DA: 38
Topics: E-Commerce
3) Negosentro
DA: 35
Topics: Small Business, Technology, Entrepreneurship
4)SmartHustle
DA: 35
Topics: Small Business, Entrepreneurship
5) Opportunities Planet
DA: 29
Topics: Online Business
6) Foodfinds Asia
DA: 28
Topics: Food Business, Technology, Entrepreneurship
7) Gogagah
DA: 27
Topics: Business, Technology, Innovation
8) World Executives Digest
DA: 26
Topics: Business, Technology, Entrepreneurship
9) BravoFilipino.com
DA: 22
Topics: Asian Small Business, Technology, Entrepreneurship
10) Executive Chronicles
DA: 21
Topics: Business, Technology, Innovation
Now that you’ve seen the list we shared plus have been guided on how to submit your guest posts, hopefully, you start writing those topics so you’d be ready. Remember that having a good SEO position means being searchable to draw traffic and leads. Guest posting for your small business enterprise can help you a great deal!
