Launching a website is crucial to the success of your business. Whether you are publishing it for a business that runs online, or you wish to advertise your physical store online, you need a quality website.
It is also essential for you to evaluate the effectiveness of the site to determine if you need to change some details. These signs will tell you that you are doing things right.
1. You have a mobile-friendly website:
A mobile-friendly website might have been optional in the past, but it is not the case today. If you still do not have a mobile-friendly website, you run the risk of losing potential customers.
You need to ensure that your site runs well on both computers and mobile devices. Given the drastic spike in the number of people using their phones almost all the time, it is imperative to use it as an avenue for advertising.
2. You have a live chat feature:
When your website uses a live chat, it shows that you are willing to engage with your target audience, and it is a good thing. You can still have the usual customer support team that accepts phone calls during office hours, but immediate response is vital to your success.
When you do not respond quickly, some people might think you do not care about their questions. Instead of purchasing items from you, they will turn to other choices.
3. You are getting great reviews:
When you receive reviews from different people, it shows that your website is doing well. Some companies are paying people to write reviews for them. If you do not resort to this option, but you receive reviews anyway, it is a sign of strength. It is also going to help you rank high in search engines.
4. You have quality content:
The mistake most companies make in running a website is that they think people are going to buy products right away. Some people want to read quality information first. It is crucial to publish meaningful content if you want to entice people to buy. After a while, they will think about purchasing from you. Until then, it will serve you well to have useful content.
5. You are running a blog:
Apart from the regular pages on your website, you also need to run a blog separately. It contains everything that people want to know about the products you are selling, and anything related to them. For instance, if your products focus on health, you want the blogs to be about health updates.
6. The website loads quickly:
You want people not to have any problem when using the website. If it is too slow, you have a problem. If you have several huge files that are quite useless, you cannot entice people to stay on the page. Therefore, having a page that loads quickly is a positive sign.
7. You have service specific pages:
Have you ever tohught about a specific service page? If you have, and if you’ve really got one then you are owning a winning website. As per Google’s report, it loves to send people to specific pages where they will get instant contact of the service they want to get or the product they want to buy.
In this case, service page helps a lot. If you a proper service page then it becomes easy for Google to analyze what kind of service you cater to hte people. It will straight away list your service page inthe top of the search engine page ranking.
8. Your site is secure:
Nowadays, security of the website is one of the primary priorities of users when they visit a blog. This is because no one really wants to pull virus to their system from internet.
Plus, if your website has a got a security check, that means that your site is authentic (according to the users). That increases the credibility of your site a lot. You can easily get an SSL certificate by switching into HTTPS. It will also help you in boosting your ranking in the search engine results page.
If you are yet to check all the boxes, you need help. Check out the various services offered by experts in website design Oxford offers, and you can drastically improve your site.
