Staying Safe While Promoting Your Brand By Standing Out from the Competition

 

Whether you are looking to make your firm easy to find or you need a better way to stay visible after hours, making it stand out is imperative. The safer and more beautiful your building, the more likely you will increase foot traffic. You can save money on insurance premiums along the way. Who knows what upgrade trend you might start? We have four leading ideas for sticking out to be a top competitor and protect your investment at the same time.

Bold paint colors and a comfy bench are inviting

The number one means to improve the curb appeal of your property is to give it a pleasant and welcoming front. A large, visible sign makes sure people do not pass up your business. Clean, trim bushes and lawn invite passersby to stop in and take a look around. Keeping general repairs complete like fixing broken sidewalks and railings are excellent ways to retain the beauty of your property. Selecting paint colors that complement each other is fundamental to avoiding tacky designs and turning off potential patrons.

Stone and brick exteriors add character and reduce energy costs

Whether you are an avid environmentalist, or you want to ensure that your utility budget stays in check, adding a brick or stone exterior to your company is a great option. Since brick veneer is heavy, the initial job of putting it in place is costly, but that the long-term value is worth it. Besides reducing your energy consumption by about eight percent, stone or brick is appealing. The character your new exterior creates will welcome visitors to your boutique or shop for decades with regular preventative maintenance.

Security lights brighten up the building and keep your business safe

Installing security lights serves two purposes. First, when you brighten up the property at night, it becomes more appealing to potential customers. Second, any possible theft is easier to witness when the building has enough light to illuminate the building from front to back including the real estate or lot around the structure. To make your company safer, you can add burglary detection with security cameras and a monitoring service. You will have eyes on your property no matter whether you are open or not. Neighboring businesses may notice that you stand out for having extra security and a brighter property. If they add cameras and surveillance as well, then the area will be safer and stand out for low crime rates. This reduction could net you lower insurance rates and more future customers.

Add charm with an arch and some stunning greenery

Does your business look bland or blank when you look at the outside of the structure? Do you feel that a paint job and security lighting will not be enough to give it the appeal you want? Is a stone facade out of your budget? A less expensive way to add character and create a spectacular entrance that will not only boost curb appeal, but make your brand stick out is to add an architectural feature. For instance, an arch over your doorway with beautiful ivy and climbing flowers is fragrant and softens a hard exterior. For a more refined design, you can use a topiary or two alongside a freshly painted door. To create pops of color, paint the door and the pots a bright color. Shutters, wrought iron fences, dormers, chimneys, and columns can help you design a wonderful property.

 

Your brand means something to you. One of the best ways to share that message is to use items that are just as meaningful. If you are environmentally-friendly, then consider using green products. If breast cancer research is huge to your brand, then create a sign that showcases your charity work. Your business is unique, so your property should be to.

 

Craig Middleton

Craig has worked in health, real estate, and HR businesses for most of his professional career. He graduated at UC Berkeley with a bachelor's degree in Marketing.

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