INTRODUCTION All businesses operate to generate profits. In most cases, the higher the revenue realized by the business, the more the profits. Therefore, businesses are constantly looking for ways of…
A career in digital marketing can be lucrative, and it doesn't necessarily require a formal degree. Even so, it does require a certain skill set and it's critical that anyone…
Advertising is important to any business venture. If you can’t get your message to your audience, they will never be able to purchase your product or service to. In the…
For your business to be successful, you need to generate enough sales. How you generate those sales is determined by your sales model. One popular option is direct sales, where…
Finding customers in a digital world can feel daunting, especially if you are just starting your business. However, it isn’t as difficult as you might think, especially when you have…
Whether you're in the nascent stages of your marketing career or exploring different options during your undergraduate career, you are likely focused on knowing what skills to hone. While you…
Your customers and your brand are two of your most valuable assets. In ideal circumstances, your customers act as brand ambassadors by talking you up to their social networks. It’s…
As a developing and progressing business it is important to show up at a trade show so that you can meet with big names and with other companies which can…