Pinterest holds special importance in the grand scheme of things. Unlike other social media channels that are not generally used to contribute to metrics like website traffic and sales, Pinterest was amongst the first platforms digital marketers really took seriously.
SEOs, charged primarily with increasing organic traffic to a website, were the first to look at Pinterest as a viable alternative to search engine traffic.
Over the years, Pinterest has managed to shed its niche tag and become a major player in the social media game. The path to awareness and conversion is much faster and optimized on Pinterest when compared to other platforms.
One can see the impact of Pinterest marketing when looking at how digital marketing institutes teach the subject. Students have to know the latest techniques and practices being used in the industry, and Pinterest marketing is no exception.
It is fair to say that digital marketing as a field has been helped by Pinterest. A social media platform that actually helps businesses in more than just building a brand is something all digital marketers can appreciate.
How does one find success on Pinterest? We discuss a few strategic approaches which can digital marketers use Pinterest effectively.
Traffic Approach
If your goal involves taking people to your business website, Pinterest is a great place to start.
SEO traffic can take time to build. Search engines generally do not risk allowing new websites to take first ranking on popular keywords.
This is where Pinterest can help.
There are many examples of how websites have grown their traffic many times over in a matter of a month with Pinterest.
Pinterest is especially useful because it helps send more people to websites than other social media platforms. The audience on Pinterest put simply, is much more convertible and sensitive to marketing campaigns.
Optimize SMO on Website
If you plan to get your website traffic from Pinterest, you will have to apply some basic SMO principles on your website too. Adding a Pin button to your website will help website visitors to pin your content to their Pinterest profiles.
In order to create a bonhomie between your website and Pinterest profile, you must be willing to make your website optimal for Pinterest users.
Make Pinterest Board Relevant
Your Pinterest board should ideally contain keywords that are relevant to your website niche. Your board description, for instance, should contain popular keywords in your niche. The same is true for other fields such as URLs and board titles and picture captions. This helps the Pinterest algorithm pinpoint the exact nature of your profile and the kind of users who will engage with your content.
In Conclusion
The reason marketers tend to value Pinterest a little bit more than other platforms is its ability to have an impact on real marketing goals
In this article, we learn why it is necessary to formulate a working and active Pinterest marketing strategy.
About the Author – Ranit Singha is a social media blogger and consultant currently working for DelhiCourses. It is well-known in Delhi as a top name in the digital marketing education space. It’s a digital marketing institute in Delhi & is still considered to be the best when compared to other institutes.
