If you want to find out how to write an article and hit the right keywords and relevant phrases on google, then you are on the right page. The intention is not to beat Google, but to find out if the traditional search engine optimization factors such as keyword density and relevant words and phrases matter. Theretofore the content of this article will be on how to rank for difficult keywords and related phrases. Read on to find out how this approach will turn out on search engines.
- Research
The first step in all SEO projects is to find a topic and research on it. You can use existing articles, read books, or conduct interviews. The purpose here is to use current materials as a guide to coming up with your content. You may also use these methods to get insight into knowledge that is difficult to obtain. This approach will make you stand out from the rest of the crowd that does not invest time in doing thorough research. Your content will be authentic and significantly better than your competitor’s work. As you research previous articles, look for the primary and secondary keywords, your competitor’s structure of their pieces and TF-IDF (term frequency-inverse document frequency) words and phrases.
- Keywords
Use the phrase “delicious smoked pork butt” as the primary keyword for this article. This word is also known as the pork shoulder or the Boston butt. Check the level of difficulty of the primary keyword and find out the number of backlinks from websites you will need to rank higher in the search engines. Discover the search volume of the keyword with clicks and those without clicks and use it to get the return rate of the phrase. This analysis will help you reach potential traffic. Categorize the volume of the keyword in various countries for further investigation.
Secondary keywords, in this case, would be pork shoulder, pork butt, pulled pork and pulled pork recipe. The secondary keywords should be variations of the main phrase. Find out how these keywords rank in volume and discover new words and phrases that relate to the primary keyword. Using secondary keywords will significantly help in achieving a higher rank. Write an article that is centered on keyword and increases traffic potential. The only exception to using this approach is when creating content that is gated or password protected. Protect your content when you want only users to access it.
- TF-IDF
Use TF-IDF to help you rank better in keywords with large volumes. Term frequency (TF) calculates the number of times a word is used in an article while Inverse Document Frequency (IDF) devalues commonly overused words like the word ‘the.’ Use words that relate to your primary keywords such as pork but, smoked pulled pork, Boston butt, and pork shoulder. You will need equipment such as aluminum foil, thermometer, injector, and smoker. The ingredients of preparing the Boston butt are brown sugar, BBQ sauce, and mustard. These equipment and ingredients are examples of semantically related phrases and words that relate to the primary keyword. Use TF-IDF formula to help rank difficult words on google.
- Competitor article structure
The best way to compete with other content that uses the same keyword as you would be to analyze the structure of those articles. An article about pork butt, for instance, will have a recipe on how to prepare the pork. Include a recipe on how to make pork butt in your post to be able to keep up with your competitors. Most articles will have a link to a video on how to prepare the meat. It will do you no harm to share a link that shows users how to make the Boston butt.
Conclusion
Follow the steps above and enjoy higher rankings on google. Creating content is the first step to success. However, you can promote it that will make your content success on search engines. Try the strategies above and rank high on those abnormal keywords.
