Brand awareness describes the familiarity that consumers have with a company’s brand, logo, name, and features. Brand awareness is critical during the initial stages of a company’s growth because it shows and predicts market share as well as differentiating a company’s market from its competitors.
Every business wants to build its brand and make consumers aware of its products and services so that its brand can stand out from the rest. The question of what is omnichannel and how to make good use of it is a common one for a business that wants to enhance its user experience. It is a cross-channel model that integrates how people think about people’s relationships in a company, and it has applications in financial services, healthcare sector, retail, and government institutions. You can adhere to these tips that will ensure that your clients and target market think of your brand first.
Hold an event
Whatever the sector or type of business you are in, a live event such as Christmas party or summer barbecue is one of the excellent ways of getting customer attention. Also, the event ought to be centered on business development promotion or launching a new product. You can even consider hosting a workshop to share your professional expertise with your customers and prospects.
The event will provide quality facetime to your potential customers as well as offer clients and prospects the chance to experience the feel, look and personality of your brand. Additionally, you can incorporate a theme such as a vintage tea party to the event to add interest.
Sponsor something
Sponsorship of a product or event is another perfect way of reaching the target group you want and increase brand awareness. However, you need to be wise when choosing the event you want to sponsor by ensuring that it is relevant to the message you want to pass as well as to your target market. Also, make sure that the sponsorship steer clears of all public relation disasters. You can search for services that help you to match potential corporate sponsors with the sponsorships that are in line with the marketing criteria of your business.
Invest in promotional merchandise
Another great way to increase your company’s brand awareness is by giving small corporate gifts as a way of thanking your clients for trusting in your products or services. You can gift clients with branded umbrellas, pens, mouse pads, and mugs among other products with your company’s logo on them to reinforce your brand. However, avoid giving cheap gifts such as a pen that will run out of ink fast because your brand exposure will be short-lived, which doesn’t give a good reflection of your company.
Take to social media
Sites such as Instagram, Twitter, Snapchat, Facebook, and Whatsapp provide businesses with an opportunity to increase their brand awareness. You need to be active on these sites by posting and interacting with your audience several times a day. To grow your company’s brand awareness, you need to respond to comments in time and engage your followers in conversations. Also, remember that everything you post on these sites represents your company and its opinions; therefore, you have to be careful about what you post.
Launch a PR campaign
You can enjoy free advertisement and increase brand awareness through press coverage. The only challenge you would face would be to create a newsworthy angle, which depends on whether your target is national, local, radio, print media or TV. You can use the opportunity to tell your clients and prospects of where your company started from or inform them that you have identified a new sales trend. Also, you can carry out a study in your field and publish the results of the study, which offers a newsworthy angle for journalists.
With these tips, you can easily increase brand awareness without robbing the bank. With a little imagination and a clear understanding of your target market, the sky’s the limit. Most importantly, don’t forget to track results to know if you are making progress or not.
