Website migration is considered as one of the complex and time taking processes. But the requirement of website migration is also common. The reasons behind the migration could be many- server speed, traffic rise, technological support, or cost. Whatever the reason is, you should migrate your website with the growth of your business, whenever you get a better platform. After seeing you, we have decided to help you with the planning of the migration of your website with our deep routed knowledge. Before we start the topic, lets clear what the website migration is.
What is website migration?
It is defined as the shifting of a site from one web host to another web host. The process includes shifting of all the files and folders to the new hosting without affecting the optimization that a search engine has made so far. Here happens the problem. While looking at the SEO factor, people often forget to consider other important factors.
Thighs to consider before website migration:
- Is this the perfect time for migration?
The first thing you should consider is the process of migration needed or not. As we have mentioned earlier, migration of sites is consisting of several complex procedures, so you should think and analyze your business data wisely to plan for a migration.
- Calculate the risks and find the solutions:
The migration process has some risk factors. You have to do those again what you have done so far. The data present in your site, the branding, the reputation of your business, all could be get affected. That’s why decision making is important, which we have mentioned already. Read about-https://www.supermonitoring.com/
- Create a backup of every data of your existing site:
This step reduces the risks of the migration process effectively. We always recommended you to download all the files present in your site before you are going for a migration. If anyhow the migration process stops in the middle, the backup will help you to restore the website to its previous state. Whenever you take a backup, download it as a local copy which you can access any time. Uploading it to cloud servers like Google Drive or OneDrive is necessary, but you should also keep a local copy.
- Take care of URL structure:
When you are attaching a new web host by migration, it will provide you with a URL structure by default. The URL structure plays a pivotal role in restoring your website authority. In this step, you should take the help of an SEO analyst if you are not an SEO expert. SEO can play a crucial part in migration. It provides flexibility, complete the process with proper direction without losing the SEO score.
- Maintain the same basic structure:
There will be so many files, contents, pictures, and blogs on your site. You should copy all of these along with their present placements. It is important because the visitors of your page are habituated with this setting. If they suddenly found this changed, this will misguide and confuse them, which may lead to bounce of traffic.
- Remove broken links and 404s:
The migration of the website will clear your trash, which is very good. But, along with that, if there are some broken links, you should also clear them manually. If these links are already downloaded in your backup file, you have to eliminate them in the process of restoration.
Conclusion:
The migration of a website seems to be a complex and risky task, but it could be very easy for you if you complete with a proper plan. Don’t forget to take the help of SEO. I hope this information will help you.
