Cosmetic brands face much competition as there are so many similar brands selling similar cosmetic items. To stand out in this competitive industry you need to ensure consumers are impressed with what you are selling. You need to convince people you are selling high-quality cosmetic products that will not damage the skin in any way. Cosmetic boxes are able to help here as they are usually the first thing people see of the product. If you can give consumers a good first impression with the packaging design you can end up convincing them to buy the product.
The following discusses what cosmetic brands should look for in custom boxes for the product:
Strong packaging
The packaging should protect the cosmetic product from getting damaged or contaminated. No tampering should occur as well. The product needs to remain safe from germs, high temperatures, humidity, etc. so that it can retain its composition and not damage the user’s skin.
It is important to look for durable and sturdy packaging materials that will be able to protect the cosmetic product during transit and handling. When consumers look at the box and notice it is strong, they will get the impression the cosmetic product is a good-quality one also. Weak packaging gives a negative impression to customers.
Popular materials include cardboard or paperboard as these are strong and can give good-quality packaging which can protect the cosmetic product and give a positive impression to potential customers.
Structure of box
Custom cosmetic boxes wholesale need to be perfect in all aspects including their structure and dimensions. This will ensure the product remains secure in the box and is presented in an appealing way to customers.
The box must fit the cosmetic product in properly without making it move around and also without forcing it in a small box. The wrong size and shape packaging is more likely to damage the product therefore it is important to get the right size and shape box.
Functional packaging design
Brands that make customers’ lives easier are the ones that are usually chosen. The packaging design must be user-friendly so that people do not find it tough getting to the product and using it.
There are some cosmetic products that customers want to see before they buy them and these can be put in a box that has a transparent die-cut window on it. Customers can see the product and make a more confident decision to buy it. For instance if you are selling lipstick you can display the color of the lipstick to customers.
The packaging can include features that make it easy for consumers to apply the cosmetic product. You can include a mirror in the box if you are that have the packaging eyeliner so that it is easy for people to apply.
Details about the cosmetic product should be mentioned clearly on the box that let people know about the product convincing them to buy it. For instance you can state what the product is, its contents, what skin type it is for, how to use and store it, warnings, etc.
This further helps let people decide if they want to get the product as they will know important details about it. The information can be included clearly in a readable font that is a good style and size.
Unique packaging design
Custom cosmetic boxes should be designed in an appealing way attracting people to them and convincing them the brand is one to buy from. The packaging needs to be designed in a professional and attractive way according to what the brand believes in and what type of products it is selling.
For instance a high-end brand that wants to convey luxury can place the cosmetic product in a rigid box and design it in a high-end way by including colors like black or gold on it. Finishing touches can also be included on the box to give customers an enhanced unboxing experience. A textured impact may be added or embossing for instance.
An eco-friendly brand that sells natural cosmetic products can place the product in a box made with Kraft paper and design it with sustainable inks.
A brand needs to carefully choose what colors and images to include on the box as these make the packaging stand out and appeal to the target audience. The cosmetic packaging design can convince people the product is an effective one therefore the box should be designed carefully.
Cosmetic brands need to ensure cosmetic packaging is perfect for the product. The box must be the right strength to protect the product and it should be designed in an appealing way so that when people look at it, they will know what type of product will be in the box. When people look at the packaging they should know what the brand believes in and should align with its values as this can encourage sales.
