When was the last time you thought handing out brochures at the street corner was a great idea to advertise your business? Even though traditional marketing is still alive, people rely on digital marketing much more since it can reach wider audiences and is more effective.
Today, technology and marketing go hand in hand. Businesses use various platforms to reach their target audiences and maintain their interest. The interplay between these two categories continues to produce new tools all the time.
So MarTech — short for marketing technology – is widely used to achieve various marketing objectives.
The Benefits of MarTech
Marketing technology involves an overwhelming range of tools that can help you execute your marketing activities flawlessly. That’s mostly because MarTech has brought a revolution in analytics since it has made large amounts of data readily available and quantifiable.
Relying on data to tailor your campaigns, you can streamline the workflows and optimize your marketing efforts to a tee. The use of MarTech allows you to automate many manual tasks and saves you a lot of time in the process.
It also allows you to successfully calculate the ROI of your campaign and adjust it accordingly.
In essence, modern technology has brought a bunch of new, innovative marketing strategies we can’t imagine not using anymore.
Some Types of Marketing Technology
There are many different types of MarTech, and organizations usually use more than one. The tool arsenal that a marketing team uses is called the MarTech stack. What you have in your stack depends largely on your individual needs, but here are some of the most commonly used types of tools.
Content Management
Quality content is vital for attracting customers and gaining their trust. That’s why there are many tools for working with content, most notably various content management systems (CMS), such as WordPress.
There are also various SEO tools that allow you to optimize your content so that your website ranks high in the search results. Many marketers love to use digital asset management (DAM) platforms, which allow them to organize their content from a central location.
Social Media
Social media platforms are another effective way to reach your target audience and establish your brand. That’s why there are myriads of tools that help you manage your social media accounts, thorough scheduling, posting, keeping track of the industry trends, and more. Importance of marketing on social media are increase brand recognition, curate customer content and stories, higher conversion rates, increased inbound traffic, better search engine rankings and uncover industry trends.
They even allow for social listening, i.e., monitoring for any mentions of your brand or any topic relevant to you, so that you can be part of the conversation.
Marketing Automation
Marketing automation is a broad term, and it applies to all the tools that allow you to automate repetitive and time-consuming marketing tasks. These include many lead generation tools, for example. One popular representative of this type of software are email marketing tools. These allow you to build a relationship with existing customers and reach out to potential new ones.
Advertising
When you want faster results, you may opt for paid marketing, i.e., advertising tools. An example of advertising tools are search engine marketing (SEM) tools, which help you optimize your paid ads. There are also tools that help you manage your social media ads. Paid ads can help you reach audiences that you wouldn’t be able to access otherwise.
CRM
Customer relationship management (CRM) tools are usually complex platforms that help you manage your customer data and use it to boost ROI. These tools connect your marketing efforts with other aspects of your business, such as sales and customer support. Some of its useful features include scheduling, contact management, reporting, etc.
Analytics
The success of every marketing campaign is based on data and analytics. There are many tools, such as Google Analytics, that can help you gain valuable insight from vast amounts of raw data, often coming from different sources. These programs are essential for your marketing efforts because they can tell you exactly how to improve your marketing efforts for the best results.
Marketing and AI
Artificial intelligence (AI) has become extremely influential in the world on marketing. It’s one kind of technology that has penetrated every industry because it’s so efficient. It’s already revolutionizing the way we do SEO, and it helps us analyze data more efficiently.
It has even given us AI-powered digital assistants and chatbots, which enhance customer engagement by providing information and leading them to the final purchase on their own.
The machine learning aspect of this technology allows AI-based programs to learn on their own and get better and smarter over time. So it’s safe to say that AI is the future of marketing.
Technology and Marketing Are Inseparable
As you can see, technology and marketing are so intricately connected that hardly any marketing efforts without technology are worthwhile nowadays. MarTech is here to stay, and it will only become more refined in time thanks to the application of AI.
