There was a time when cold calling, a traditional approach, was enough to generate leads. At the present time, the situation is pretty different. This is so because generating leads has become a daunting task, however, ignoring this aspect is not a wise choice from the business’s point of view.
To generate a myriad of leads, it is paramount to think out of the box, and many lead generation companies are already doing it by using social networking sites to get new customers for businesses. As far as social media platforms are concerned, there are many names that come to the mind like Facebook, Twitter, LinkedIn, etc.
However, there is one public platform that has less number of users (in comparison to social media giants) but helps to get maximum leads. It is none other than ‘LinkedIn.’ With time, this social networking site has caught the eyes of almost every lead generation call centre.
Today, we are going to share some valuable tips that would help business owners to generate leads through LinkedIn. So, take a gander at the following pointers:
- Be regular
In order to generate leads with the help of LinkedIn, it is very crucial to share business-related content on the regular basis. This is so because it is the best way to appear on the news feed of connections.
Moreover, it is significant to remember that only enticing content should be shared on the LinkedIn as unattractive write-ups may not yield expected results.
For the better results, content should be shared with relevant hashtags. This will surely increase the reach of the content, and when maximum LinkedIn users go through your posts, the chances of lead generation are more likely to amplify.
Be active in groups
LinkedIn is deemed as the best social networking site for the business because it has around 2 million groups and communities. Being a company owner, if you really want to generate leads via LinkedIn, start joining all the groups that are related to the business.
Make sure that all the groups (which you are going to join) have active users otherwise you may not able to attract the relevant leads. Once you have joined all the relatable groups, the two major steps that you need to take are share compelling content and give good comments to other’s posts. This will help to establish the bond of trust, which consequently, results in a myriad of leads.
Apart from all this, you can simply take the help of any renowned lead generation call centre.
- Use ‘InMail’ and ‘Advanced filters’
When it comes to generating leads, LinkedIn gets the first preference from the lead generation companies because it makes the job of marketers so easier. By means of ‘LinkedIn Premium’ or ‘Sales Navigator’ account, marketers can easily reach to the targeted audience. Even, potential customers can be searched through age, location, etc.
Apart from advanced filters, ‘InMail’ helps marketers to reach the LinkedIn inboxes of prospects. Owing to this, marketers can easily share rich content and captivating offers with potential customers without the need to deal with the gatekeeper.
As revealed by latest industry reports, companies generate 30 times extra leads when they put more trust on LinkedIn instead of cold calling. Because of this, LinkedIn is known as the best lead generation platform in the business world.
Final few words
Filling the sales funnel with qualified leads is the prime task for business owners, however, it cannot be done easily because it demands a lot of time and resources. With the help of this article, we have shared 3 common but effective tips that would help to generate the desired number of leads via LinkedIn.
Aside from the aforementioned tips, companies can contact well-known lead generation call centers of USA, UK, etc. as this will help to stay focused on core competencies.
Thanks for considering this article worthy to read!!
