Social media is an excellent platform to use to boost your brand visibility online. Most businesses use social media solely to improve brand awareness and reach new clients. However, social media offers more than increased awareness and a social presence. You can generate inbound links to your website if you use your social media accounts properly. Generating inbound links is a great SEO tactic. Many inbound links show that the online audience trust and value the information shared on your website. You can utilise social media to generate inbound links in the following ways.
Share Useful Content
Your followers and connections on social media are likely to share your content on their pages if the content adds value. Well-researched, organised, and objective content attracts readers and shares on social media. Explore the conventional text posts, videos, and infographics. Entertaining videos may go viral for a few weeks, but informative videos bring long-term results. Focus on sharing information that your audience can use in the long-term. Most website owners and bloggers will link back to your website instead of quoting or stealing your content. Pay more attention while designing your images for social media sharing.
Explore Guest Posting
One way to increase inbound links is to post useful content on the leading blogs in your niche. Guest posting is a great way to build long-term relationships with influencers and get quality and relevant backlinks. The strategy requires patience and persistence because many of your guest posts may be rejected. Use social media to interact with top bloggers and request opportunities to write content for their blogs. One useful tip is to comment and share the bloggers’ posts even before you request a chance to contribute to their blogs. So find quality, high DA and traffic and relevant sites for guest posting.
Utilise the Right Tools
You need to analyse the effectiveness of your social media strategies in improving your brand awareness and generating links. There are many tools in the market you can use to analyse the responses to your posts on major social platforms. With the right SEO tools, you can generate data on the traits of your followers and mentions of your company on social platforms like Twitter and Facebook. Another strategy is to work with an SEO agency, like click intelligence for instance. A good SEO company will be able to implement the right social media strategies that will improve your search engine ranking.
Focus on Building Relationships
Sharing valuable content on social media is not enough. Your followers need to interact with an individual and not an organisation. Prioritise relationships over requesting shares, comments, and likes. Participate in conversations and respond to your followers’ queries. Join conversations on their pages as well. Focus on building relationships with key influencers on social platforms. Soon you will have your connections talking about your business even without having to send requests for shares and likes.
Social media is a great SEO tool that can help you improve your ranking in the search engine results, however, you need to identify and implement the right strategies to reap the full benefits.
