Planning a corporate event isn’t an easy thing, and we all know how difficult it can be to make the right decisions – and stick with them. But if you are in charge of your next corporate event – whether it’s a company anniversary, a product launch, or more – you need to make sure that your event can stand out from the others. As many would say, go big or go home, and you’d definitely want to go big. And even if you are working with and getting help from a professional planner, you are still responsible for making the decisions and choosing all the aspects in the end. But here’s another thing: if you want your event to be extra special, you could very well benefit from a theme. So, are you considering a theme for your corporate event? Here’s how to choose the best one.
- Know your goals
First off, you should know the goals of your corporate event. What is the purpose of the event, and what kind of message would you like to impart to the event participants? Regardless of if it’s a conference, a launch party, or a fundraiser, you should outline precisely what you would like to accomplish with the event. This will then give you a better idea and outlook on the kind of theme you can have with your particular event. Here’s another thing: make sure you can easily incorporate your main message (or messages) into your chosen theme as well.
- Think about the event itself
The type of event will also have an impact on your theme. Mind you, a formal charity fundraiser will have a different theme from an annual company retreat. Remember your goals and objectives. What would fit with one kind of event may not fit with another type of event. Formal events may require more formal themes, whilst less formal events can have less formal themes.
- Know your audience
You also have to know the kind of audience you would like to attract or invite, as confirmed by the experienced party planners in Oxfordshire from Oasis Events. Who will be attending the event? Are they VIPs, such as donors and investors? Are they employees, or employees complete with their partners and kids? What is your guest list’s age range? Think carefully about the relevance of your theme to your guests and participants and consider what they might like and enjoy. If you have had a previous event with a theme and have received feedback on it, review what the guests said so you can check what aspect worked (and what didn’t).
- A tagline can help
If you are having some difficulty coming up with an overall theme, perhaps you can start with a tagline. A tagline can help you establish the core purpose of your event and establish a key statement or message. Even if you don’t use the tagline in the end, it can still help you focus and make better decisions in the middle of planning the event.
- Get inspired
You can also check online for inspiration about different themes. Sites like Pinterest are worth visiting just so you can get an idea of what other companies have done when it comes to their corporate events. You can find out what the trends are as well, and you can learn more about what other attendees or participants loved (and hated). The best of luck!
